Online activism is not very effective, but what if it is coupled with Tipping Point theory?

A fascinating, if nervous, presentation by Andrew Mason, creator of The Point:

“The Internet has a proven ability to shift the balance of power between individuals and organizations. But for online activism to reach its full potential, we need to do more than port offline tactics to the Web. We must step back, revisit the challenges of collective action, and consider what the Web offers that can help overcome them. Andrew Mason explores what the world could look like in five years with tools like The Point.”