1.

Researchers with Yale’s Cultural Cognition Project have found that political/cultural worldview explains “individuals’ beliefs about global warming more powerfully than any other individual characteristic.” Those with strong “egalitarian” and “communitarian” worldviews (marked by an inclination toward collective action and social justice, concern about inequality and suspicion of corporate power) overwhelmingly accept the scientific consensus on climate change. On the other hand, those with strong “hierarchical” and “individualistic” worldviews (marked by opposition to government assistance for the poor and minorities, strong support for industry and a belief that we all get what we deserve) overwhelmingly reject the scientific consensus.

2.

Culture is rapidly shifting. And this is what truly sets the OWS moment apart. The Occupiers—holding signs that said Greed Is Gross and I Care About You—decided early on not to confine their protests to narrow policy demands. Instead, they took aim at the underlying values of rampant greed and individualism that created the economic crisis, while embodying—in highly visible ways—radically different ways to treat one another and relate to the natural world. This deliberate attempt to shift cultural values is not a distraction from the “real” struggles. In the rocky future we have already made inevitable, an unshakable belief in the equal rights of all people, and a capacity for deep compassion, will be the only things standing between humanity and barbarism. Climate change, by putting us on a firm deadline, can serve as the catalyst for precisely this profound social and ecological transformation. Culture, after all, is fluid. It can change.

Naomi Klein begins this long article by describing a despair-inducing climate denialist campaign, which has largely succeeded in convincing right-wing Americans that climate change is a left-wing conspiracy, endangering current lifestyles. Naomi Klein says that this last contention is right, and the second part of the article focuses on policy prescriptions. She then tackles the cultural cognition issues.

Excerpted from Naomi Klein:

“There is no joy in being right about something so terrifying. But for progressives, there is responsibility in it, because it means that our ideas—informed by indigenous teachings as well as by the failures of industrial state socialism—are more important than ever. It means that a green-left worldview, which rejects mere reformism and challenges the centrality of profit in our economy, offers humanity’s best hope of overcoming these overlapping crises.

But imagine, for a moment, how all of this looks to a guy like Heartland president Bast, who studied economics at the University of Chicago and described his personal calling to me as “freeing people from the tyranny of other people.” It looks like the end of the world. It’s not, of course. But it is, for all intents and purposes, the end of his world. Climate change detonates the ideological scaffolding on which contemporary conservatism rests. There is simply no way to square a belief system that vilifies collective action and venerates total market freedom with a problem that demands collective action on an unprecedented scale and a dramatic reining in of the market forces that created and are deepening the crisis.

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At the Heartland conference—where everyone from the Ayn Rand Institute to the Heritage Foundation has a table hawking books and pamphlets—these anxieties are close to the surface. Bast is forthcoming about the fact that Heartland’s campaign against climate science grew out of fear about the policies that the science would require. “When we look at this issue, we say, This is a recipe for massive increase in government…. Before we take this step, let’s take another look at the science. So conservative and libertarian groups, I think, stopped and said, Let’s not simply accept this as an article of faith; let’s actually do our own research.” This is a crucial point to understand: it is not opposition to the scientific facts of climate change that drives denialists but rather opposition to the real-world implications of those facts.

What Bast is describing—albeit inadvertently—is a phenomenon receiving a great deal of attention these days from a growing subset of social scientists trying to explain the dramatic shifts in belief about climate change. Researchers with Yale’s Cultural Cognition Project have found that political/cultural worldview explains “individuals’ beliefs about global warming more powerfully than any other individual characteristic.”

Those with strong “egalitarian” and “communitarian” worldviews (marked by an inclination toward collective action and social justice, concern about inequality and suspicion of corporate power) overwhelmingly accept the scientific consensus on climate change. On the other hand, those with strong “hierarchical” and “individualistic” worldviews (marked by opposition to government assistance for the poor and minorities, strong support for industry and a belief that we all get what we deserve) overwhelmingly reject the scientific consensus.

For example, among the segment of the US population that displays the strongest “hierarchical” views, only 11 percent rate climate change as a “high risk,” compared with 69 percent of the segment displaying the strongest “egalitarian” views. Yale law professor Dan Kahan, the lead author on this study, attributes this tight correlation between “worldview” and acceptance of climate science to “cultural cognition.” This refers to the process by which all of us—regardless of political leanings—filter new information in ways designed to protect our “preferred vision of the good society.” As Kahan explained in Nature, “People find it disconcerting to believe that behaviour that they find noble is nevertheless detrimental to society, and behaviour that they find base is beneficial to it. Because accepting such a claim could drive a wedge between them and their peers, they have a strong emotional predisposition to reject it.” In other words, it is always easier to deny reality than to watch your worldview get shattered, a fact that was as true of die-hard Stalinists at the height of the purges as it is of libertarian climate deniers today.

When powerful ideologies are challenged by hard evidence from the real world, they rarely die off completely. Rather, they become cultlike and marginal. A few true believers always remain to tell one another that the problem wasn’t with the ideology; it was the weakness of leaders who did not apply the rules with sufficient rigor. We have these types on the Stalinist left, and they exist as well on the neo-Nazi right. By this point in history, free-market fundamentalists should be exiled to a similarly marginal status, left to fondle their copies of Free to Choose and Atlas Shrugged in obscurity. They are saved from this fate only because their ideas about minimal government, no matter how demonstrably at war with reality, remain so profitable to the world’s billionaires that they are kept fed and clothed in think tanks by the likes of Charles and David Koch, and ExxonMobil.

This points to the limits of theories like “cultural cognition.” The deniers are doing more than protecting their cultural worldview — they are protecting powerful interests that stand to gain from muddying the waters of the climate debate. The ties between the deniers and those interests are well known and well documented. Heartland has received more than $1 million from ExxonMobil together with foundations linked to the Koch brothers and Richard Mellon Scaife (possibly much more, but the think tank has stopped publishing its donors’ names, claiming the information was distracting from the “merits of our positions”).

And scientists who present at Heartland climate conferences are almost all so steeped in fossil fuel dollars that you can practically smell the fumes. To cite just two examples, the Cato Institute’s Patrick Michaels, who gave the conference keynote, once told CNN that 40 percent of his consulting company’s income comes from oil companies, and who knows how much of the rest comes from coal. A Greenpeace investigation into another one of the conference speakers, astrophysicist Willie Soon, found that since 2002, 100 percent of his new research grants had come from fossil fuel interests. And fossil fuel companies are not the only economic interests strongly motivated to undermine climate science. If solving this crisis requires the kinds of profound changes to the economic order that I have outlined, then every major corporation benefiting from loose regulation, free trade and low taxes has reason to fear.

With so much at stake, it should come as little surprise that climate deniers are, on the whole, those most invested in our highly unequal and dysfunctional economic status quo. One of the most interesting findings of the studies on climate perceptions is the clear connection between a refusal to accept the science of climate change and social and economic privilege. Overwhelmingly, climate deniers are not only conservative but also white and male, a group with higher than average incomes. And they are more likely than other adults to be highly confident in their views, no matter how demonstrably false. A much-discussed paper on this topic by Aaron McCright and Riley Dunlap (memorably titled “Cool Dudes”) found that confident conservative white men, as a group, were almost six times as likely to believe climate change “will never happen” than the rest of the adults surveyed. McCright and Dunlap offer a simple explanation for this discrepancy: “Conservative white males have disproportionately occupied positions of power within our economic system. Given the expansive challenge that climate change poses to the industrial capitalist economic system, it should not be surprising that conservative white males’ strong system-justifying attitudes would be triggered to deny climate change.”

But deniers’ relative economic and social privilege doesn’t just give them more to lose from a new economic order; it gives them reason to be more sanguine about the risks of climate change in the first place. This occurred to me as I listened to yet another speaker at the Heartland conference display what can only be described as an utter absence of empathy for the victims of climate change.”

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2. The threat posed by this empathy-exterminating mindset

“This is where the intersection between hard-right ideology and climate denial gets truly dangerous. It’s not simply that these “cool dudes” deny climate science because it threatens to upend their dominance-based worldview. It is that their dominance-based worldview provides them with the intellectual tools to write off huge swaths of humanity in the developing world. Recognizing the threat posed by this empathy-exterminating mindset is a matter of great urgency, because climate change will test our moral character like little before. The US Chamber of Commerce, in its bid to prevent the Environmental Protection Agency from regulating carbon emissions, argued in a petition that in the event of global warming, “populations can acclimatize to warmer climates via a range of behavioral, physiological, and technological adaptations.” These adaptations are what I worry about most.

How will we adapt to the people made homeless and jobless by increasingly intense and frequent natural disasters? How will we treat the climate refugees who arrive on our shores in leaky boats? Will we open our borders, recognizing that we created the crisis from which they are fleeing? Or will we build ever more high-tech fortresses and adopt ever more draconian antiimmigration laws? How will we deal with resource scarcity?

We know the answers already. The corporate quest for scarce resources will become more rapacious, more violent. Arable land in Africa will continue to be grabbed to provide food and fuel to wealthier nations. Drought and famine will continue to be used as a pretext to push genetically modified seeds, driving farmers further into debt. We will attempt to transcend peak oil and gas by using increasingly risky technologies to extract the last drops, turning ever larger swaths of our globe into sacrifice zones. We will fortress our borders and intervene in foreign conflicts over resources, or start those conflicts ourselves. “Free-market climate solutions,” as they are called, will be a magnet for speculation, fraud and crony capitalism, as we are already seeing with carbon trading and the use of forests as carbon offsets. And as climate change begins to affect not just the poor but the wealthy as well, we will increasingly look for techno-fixes to turn down the temperature, with massive and unknowable risks.

As the world warms, the reigning ideology that tells us it’s everyone for themselves, that victims deserve their fate, that we can master nature, will take us to a very cold place indeed. And it will only get colder, as theories of racial superiority, barely under the surface in parts of the denial movement, make a raging comeback. These theories are not optional: they are necessary to justify the hardening of hearts to the largely blameless victims of climate change in the global South, and in predominately African-American cities like New Orleans.”

3. Building a new culture

“The only wild card is whether some countervailing popular movement will step up to provide a viable alternative to this grim future. That means not just an alternative set of policy proposals but an alternative worldview to rival the one at the heart of the ecological crisis—this time, embedded in interdependence rather than hyper-individualism, reciprocity rather than dominance and cooperation rather than hierarchy.

Shifting cultural values is, admittedly, a tall order. It calls for the kind of ambitious vision that movements used to fight for a century ago, before everything was broken into single “issues” to be tackled by the appropriate sector of business-minded NGOs. Climate change is, in the words of the Stern Review on the Economics of Climate Change, “the greatest example of market failure we have ever seen.” By all rights, this reality should be filling progressive sails with conviction, breathing new life and urgency into longstanding fights against everything from free trade to financial speculation to industrial agriculture to third-world debt, while elegantly weaving all these struggles into a coherent narrative about how to protect life on earth.

But that isn’t happening, at least not so far. It is a painful irony that while the Heartlanders are busily calling climate change a left-wing plot, most leftists have yet to realize that climate science has handed them the most powerful argument against capitalism since William Blake’s “dark Satanic Mills” (and, of course, those mills were the beginning of climate change). When demonstrators are cursing out the corruption of their governments and corporate elites in Athens, Madrid, Cairo, Madison and New York, climate change is often little more than a footnote, when it should be the coup de grâce.

Half of the problem is that progressives—their hands full with soaring unemployment and multiple wars—tend to assume that the big green groups have the climate issue covered. The other half is that many of those big green groups have avoided, with phobic precision, any serious debate on the blindingly obvious roots of the climate crisis: globalization, deregulation and contemporary capitalism’s quest for perpetual growth (the same forces that are responsible for the destruction of the rest of the economy). The result is that those taking on the failures of capitalism and those fighting for climate action remain two solitudes, with the small but valiant climate justice movement—drawing the connections between racism, inequality and environmental vulnerability—stringing up a few swaying bridges between them.

The right, meanwhile, has had a free hand to exploit the global economic crisis to cast climate action as a recipe for economic Armageddon, a surefire way to spike household costs and to block new, much-needed jobs drilling for oil and laying new pipelines. With virtually no loud voices offering a competing vision of how a new economic paradigm could provide a way out of both the economic and ecological crises, this fearmongering has had a ready audience.

Far from learning from past mistakes, a powerful faction in the environmental movement is pushing to go even further down the same disastrous road, arguing that the way to win on climate is to make the cause more palatable to conservative values. This can be heard from the studiously centrist Breakthrough Institute, which is calling for the movement to embrace industrial agriculture and nuclear power instead of organic farming and decentralized renewables. It can also be heard from several of the researchers studying the rise in climate denial. Some, like Yale’s Kahan, point out that while those who poll as highly “hierarchical” and “individualist” bridle at any mention of regulation, they tend to like big, centralized technologies that confirm their belief that humans can dominate nature. So, he and others argue, environmentalists should start emphasizing responses such as nuclear power and geoengineering (deliberately intervening in the climate system to counteract global warming), as well as playing up concerns about national security.

The first problem with this strategy is that it doesn’t work. For years, big green groups have framed climate action as a way to assert “energy security,” while “free-market solutions” are virtually the only ones on the table in the United States. Meanwhile, denialism has soared. The more troubling problem with this approach, however, is that rather than challenging the warped values motivating denialism, it reinforces them. Nuclear power and geoengineering are not solutions to the ecological crisis; they are a doubling down on exactly the kind of short-term hubristic thinking that got us into this mess.

It is not the job of a transformative social movement to reassure members of a panicked, megalomaniacal elite that they are still masters of the universe—nor is it necessary. According to McCright, co-author of the “Cool Dudes” study, the most extreme, intractable climate deniers (many of them conservative white men) are a small minority of the US population—roughly 10 percent. True, this demographic is massively overrepresented in positions of power. But the solution to that problem is not for the majority of people to change their ideas and values. It is to attempt to change the culture so that this small but disproportionately influential minority—and the reckless worldview it represents—wields significantly less power.

Some in the climate camp are pushing back hard against the appeasement strategy. Tim DeChristopher, serving a two-year jail sentence in Utah for disrupting a compromised auction of oil and gas leases, commented in May on the right-wing claim that climate action will upend the economy. “I believe we should embrace the charges,” he told an interviewer. “No, we are not trying to disrupt the economy, but yes, we do want to turn it upside down. We should not try and hide our vision about what we want to change—of the healthy, just world that we wish to create. We are not looking for small shifts: we want a radical overhaul of our economy and society.” He added, “I think once we start talking about it, we will find more allies than we expect.”

When DeChristopher articulated this vision for a climate movement fused with one demanding deep economic transformation, it surely sounded to most like a pipe dream. But just five months later, with Occupy Wall Street chapters seizing squares and parks in hundreds of cities, it sounds prophetic. It turns out that a great many Americans had been hungering for this kind of transformation on many fronts, from the practical to the spiritual.

Though climate change was something of an afterthought in the movement’s early texts, an ecological consciousness was woven into OWS from the start—from the sophisticated “gray water” filtration system that uses dishwater to irrigate plants at Zuccotti Park, to the scrappy community garden planted at Occupy Portland. Occupy Boston’s laptops and cellphones are powered by bicycle generators, and Occupy DC has installed solar panels. Meanwhile, the ultimate symbol of OWS—the human microphone—is nothing if not a postcarbon solution.

And new political connections are being made. The Rainforest Action Network, which has been targeting Bank of America for financing the coal industry, has made common cause with OWS activists taking aim at the bank over foreclosures. Anti-fracking activists have pointed out that the same economic model that is blasting the bedrock of the earth to keep the gas flowing is blasting the social bedrock to keep the profits flowing. And then there is the historic movement against the Keystone XL pipeline, which this fall has decisively yanked the climate movement out of the lobbyists’ offices and into the streets (and jail cells). Anti-Keystone campaigners have noted that anyone concerned about the corporate takeover of democracy need look no further than the corrupt process that led the State Department to conclude that a pipeline carrying dirty tar sands oil across some of the most sensitive land in the country would have “limited adverse environmental impacts.” As 350.org’s Phil Aroneanu put it, “If Wall Street is occupying President Obama’s State Department and the halls of Congress, it’s time for the people to occupy Wall Street.”

But these connections go beyond a shared critique of corporate power. As Occupiers ask themselves what kind of economy should be built to displace the one crashing all around us, many are finding inspiration in the network of green economic alternatives that has taken root over the past decade—in community-controlled renewable energy projects, in community-supported agriculture and farmers’ markets, in economic localization initiatives that have brought main streets back to life, and in the co-op sector. Already a group at OWS is cooking up plans to launch the movement’s first green workers’ co-op (a printing press); local food activists have made the call to “Occupy the Food System!”; and November 20 is “Occupy Rooftops”—a coordinated effort to use crowd-sourcing to buy solar panels for community buildings.

Not only do these economic models create jobs and revive communities while reducing emissions; they do so in a way that systematically disperses power—the antithesis of an economy by and for the 1 percent. Omar Freilla, one of the founders of Green Worker Cooperatives in the South Bronx, told me that the experience in direct democracy that thousands are having in plazas and parks has been, for many, “like flexing a muscle you didn’t know you had.” And, he says, now they want more democracy—not just at a meeting but also in their community planning and in their workplaces.

In other words, culture is rapidly shifting. And this is what truly sets the OWS moment apart. The Occupiers—holding signs that said Greed Is Gross and I Care About You—decided early on not to confine their protests to narrow policy demands. Instead, they took aim at the underlying values of rampant greed and individualism that created the economic crisis, while embodying—in highly visible ways—radically different ways to treat one another and relate to the natural world.

This deliberate attempt to shift cultural values is not a distraction from the “real” struggles. In the rocky future we have already made inevitable, an unshakable belief in the equal rights of all people, and a capacity for deep compassion, will be the only things standing between humanity and barbarism. Climate change, by putting us on a firm deadline, can serve as the catalyst for precisely this profound social and ecological transformation.

Culture, after all, is fluid. It can change. It happens all the time. The delegates at the Heartland conference know this, which is why they are so determined to suppress the mountain of evidence proving that their worldview is a threat to life on earth. The task for the rest of us is to believe, based on that same evidence, that a very different worldview can be our salvation.”