Currently, Managing Director of Virtusoft Pty. Ltd., a marketing focussed software development company developing various software projects related to distributed computing and user-powered search systems. A former Managing Director with OglivyInteractive (Ogilvy & Mather) in Shanghai China, and former Alliance & Innovation Manager with DDB Digital in Sydney. Simon's background spans Advertising, Interactive Media, Music, Film and Video Production and High-Technology Manufacturing experience, serving as General Manager of Australian Holographics for 6 years. (1992-1998) Simon holds a Master's degree in 'Commercialization of Science and Technology' from Adelaide University.