Simon is currently Managing Director of Virtusoft Pty. Ltd. a marketing focussed software development company working with advanced P2P systems. Simon holds a Master's degree in 'Commercialization of Science and Technology' from Adelaide University.A former Managing Director with OglivyInteractive (Ogilvy & Mather) in Shanghai China, and Alliance & Innovation Manager with DDB Digital in Sydney. Simon's background spans Advertising, Interactive Media, Music, Film and Video Production and High-Technology Manufacturing experience, serving as General Manager of Australian Holographics for 6 years. He has two children Blake aged 11 years and Chiara 5.