The Washington Post asks how Obama can transform his net-based electoral strength, into a policy and advocacy tool that will strengthen his presidency?

(here are also a number of videos on the topic)

An interesting passage:

“In past years, such lists were considered useful tools for political campaigns but not particularly helpful for governing. But Peter Greenberger, manager of political advertising for Google, said such information could be a boon for Obama in building public support for policy proposals.

The White House could “geo-target” ads so they appear online in congressional districts where members remain undecided. Obama could use Internet ads to solicit signatures for petitions, or he could place display and video ads contextually — so they would appear on the screen next to news coverage of his proposals.

“If there’s an article in the New York Times or The Washington Post about health-care legislation,” Greenberger said, “the administration or a pro-Obama advocacy organization could run an ad right alongside it.”