“Matt Mason’s keynote on The Pirate’s Dilemma, his book on how to compete with piracy, filmed at The Medici Summit, March 3rd 2008, Scottsdale, Arizona. Mason discusses why piracy can be an opportunity as well as a threat, how pirates innovate outside of the marketplace and how legitimate businesses can respond. Using examples from music, fashion, software and the video game industry (to name just a few of the topics covered), Mason makes the case that it is possible to beat pirates offering the same products for free, and that when pirates are adding value to society in some way, society will get behind them, at which point the only way companies can beat them is by compete with them in the marketplace. More on the book here: http://www.amazon.com/Pirates-Dilemma-Culture-Reinv”