‘The Third Industrial Revolution’ explores how sharing creates a sustainable world

Ruby Irene Pratka: Call it “An Inconvenient Truth” for the market economy. In “The Third Industrial Revolution,” American economic and social theorist, business school professor, and policy adviser Jeremy Rifkin lays out a bleak vision of a near-future world devastated by climate change, mass extinctions, slow economic growth, and rising levels of extremism and inequality. “This is no longer imminent; it’s at the door and in the house,” Rifkin says, giving a lecture to an audience of several dozen people at an undisclosed location in Brooklyn, New York, before launching into a Q&A session. “If it were fully explained, our human family would be terrified.”

Over the course of the filmed lecture, Rifkin charts a course out of the quagmire. For Rifkin, creating a more sustainable world within the next two generations is necessary for humankind’s continued survival. This sustainable world, he says, will depend on increasing interconnectedness between people, places, and objects. Youth engagement, the Internet of things, renewable energy, and the sharing economy will play pivotal roles. Together, they will create a network of data hubs in buildings and vehicles, powered by renewable energy, generating data that can be mined by app developers to create useful, shared tools. The end result, Rifkin says, will be a “distributed nervous system that will allow everyone on the planet at low cost to engage directly with each other.”

This model “works best when it’s collaborative and open, and more and more people join the network and contribute our talent,” he says, referring to already-existing examples of open-source knowledge-sharing networks, such as Wikipedia and Massive Open Online Courses. Widening the network would open the door for a “vast, vast expansion of social entrepreneurialism,” he says. “You already spend part of your day in the market economy, and part of it in the sharing economy with car sharing and Wikipedia.” The sharing economy, he says, “as murky as it is now, is the first real new economic system since capitalism and socialism… I don’t think capitalism will disappear, but it will find value by developing a relationship with the sharing economy.”

He posits that the shift in perspective created by the sharing economy — from a focus on owning property to a focus on accessing goods, services, and experiences — will lead to a renewed awareness of the interconnectedness of everything on Earth, and a more sustained response to the troubles the planet is facing.

“We have one generation to lay down biosphere consciousness,” Rifkin says. “No other generation has had this weight, one generation called upon to save the species. We need to join together in the virtual and physical world to make this happen.”

Fittingly, the feature-length documentary itself, distributed by Vice Media, has been made available for free on YouTube. Watch it here.

Header image is a screenshot from the film

2 Comments ‘The Third Industrial Revolution’ explores how sharing creates a sustainable world

  1. César Valdivieso

    A SUSTAINABLE CITY TO SAVE THE WORLD
    Despite the high quality of life that some of the so-called developed nations have achieved, the truth is that the world, considered as a group of countries located in a fragile and geographically limited biosphere, is threatened with extinction due to human conflicts and the depredation of the environment.
    Notwithstanding the good and very important actions taken by groups and individuals in favor of a better world, deterioration at all levels continues to increase dangerously.
    After more than thirty years dedicated to these matters, and since “an image is worth a thousand words” we have come up with a novel idea of designing a model city that has all the characteristics of infrastructure and organization inherent to the peaceful and sustainable society that we want for ourselves and our descendants, whose representation in the form of scale models, animated series, feature films, video games and theme parks, would constitute a model to follow to generate the necessary changes.
    The prototype that we present has some characteristics that are opposed, sometimes in a radical way, to the religious, economic, political and educational traditions and customs that have been transmitted from generation to generation, yet are the causes of the aforementioned problems, and therefore must be transformed.
    If you are interested in knowing about this project, or even participating in it, we invite you to visit our website https://elmundofelizdelfuturo.blogspot.com/ (written in Spanish and English), where we are working in that sense.

  2. John Hall

    Back in the 1980’s,you couldn’t pick up a newspaper or magazine without reading about Rifkin
    attacking Biotechnology.He filed numerous lawsuits against it.His main complaint was that
    scientists were rushing to use this technology without questioning the safety of it and it’s impact on society and the enviorment.He raised concerns and issues and warned of unforeseen consequences.But now,with his Third Industrial Revolution,Rifkin’s doing the exact opposite.He’s getting people all excited and anxious to make the switch to renewable energy.The problem here is that Rifkin’s not raising concerns and issues with renewable
    energy like he did with Biotechnology.He’s not questioning the cost and safety of hydrogen
    storage and the reliability of solar panels and wind generators and their impact on society
    and the enviorment.

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