Paywalls – P2P Foundation https://blog.p2pfoundation.net Researching, documenting and promoting peer to peer practices Wed, 06 Jun 2018 08:01:26 +0000 en-US hourly 1 https://wordpress.org/?v=5.5.15 62076519 Paywalls vs Creative Commons: Experiments with Patreon, Medium and LeanPub https://blog.p2pfoundation.net/paywalls-vs-creative-commons-experiments-with-patreon-medium-and-leanpub/2018/06/13 https://blog.p2pfoundation.net/paywalls-vs-creative-commons-experiments-with-patreon-medium-and-leanpub/2018/06/13#comments Wed, 13 Jun 2018 08:00:00 +0000 https://blog.p2pfoundation.net/?p=71316 Last year I wrote about my dilemma: I have an ethical commitment to the commons, and I want to make a living from my writing. I want to publish all my creative work for free, and I am at my most creative when I have a reliable income. In that story I shared my long history of writing on the... Continue reading

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Last year I wrote about my dilemma: I have an ethical commitment to the commons, and I want to make a living from my writing. I want to publish all my creative work for free, and I am at my most creative when I have a reliable income. In that story I shared my long history of writing on the web, and my desire to free up time for more ambitious writing projects. Since then I have made a bunch of experiments with different ways of making money from my writing, including Patreon, the Medium Partner Program and LeanPub.

This week I was asked why one of my stories was locked behind a paywall, so I wanted to report on the progress of my income-generating experiments, and explore the ethical considerations of these different options.

In the year since writing that post, I’ve written another 15,000 words of my mostly-finished first book, published on LeanPub as a work-in-progress-for-sale. I’ve published another 20,000 words in 21 articles, receiving 40,000 pageviews on Medium. In addition to Medium, I usually publish on my website for convenient reproduction, and on Scuttlebutt to guarantee permanent storage in the commons (Scuttlebutt is the peer-to-peer future of the Internet that I’m most excited about). I use creative commons licensing to encourage syndication of my stories, so I’m delighted when I’m republished on blogs like C4SS or P2P Foundation.

Experiment #1: Patreon

My ideal goal with Patreon is to eventually crowdsource a stable living wage from voluntary recurring donations. When someone makes a recurring pledge on my Patreon I take that to mean something like, “I think your writing is important, here’s a few dollars a month to encourage you to keep going”. This community of support feels to me like an ever-present low-pressure sense of responsibility to keep publishing. So far, I really love this. Every single new patron is extremely encouraging for me.

My patreon page
My patreon page

I feel like I am in relationship with these people in a much deeper way than say, a passing reader or commenter. I don’t feel like I have to give my patrons anything more than gratitude, so I don’t have to lock any of my stories behind a paywall. I have the option to give patrons early-access to new stories, or to give them free access to a book that I’m selling elsewhere.

Results so far

I signed up in May 2017. Most of my stories end with a link to my Patreon page, but I haven’t promoted it any more than that. Over the year, I’ve gained 44 patrons, and lost 5. Currently this earns me US$196/month. Patreon takes 5% for their service, and about another 5% is lost to transaction fees (boo PayPal). Total income for the year, after fees and VAT, before paying income tax: $1566.94. This is a lot less than a full salary, but also a lot more than spare change.

Ethical considerations

This represents the “gift economy” solution to the writers’ dilemma: my writing is a gift to the world, and some of my readers gift me some money in gratitude. This gives me nice warm feelings and makes me feel like I’ve outsmarted capitalism.

To earn a full salary from Patreon, I would need many more supporters, requiring a marketing effort that starts to feel like begging. The gift economy is lovely in theory, especially because there’s no coercion: contributions are voluntary, and there is no punishment for readers who choose to not contribute. But when I interrogate these dynamics at a deeper level, I’m less satisifed.

In my point of view, social capital is subject to the same accumulative and alienating dynamics as financial capital. It’s even more dangerous in some senses, as the transactions are impossible to track, so it is much harder to redistribute accumulations of wealth.

Personally I redistribute 10% of my income to other Patreon creators who I think are doing more important and less fundable work than me: street poet David Merritt and anarchist authors William Gillis and Emmi Bevensee. At least this is a gesture to remind myself that the social capitalist is no more woke than the financial capitalist.

Frankly, as a producer, the clean transaction of buyer and seller just feels better to me. It feels good to produce something of value and have that value acknowledged by somebody purchasing it.

Experiment #2: Medium Partner Program

I happily signed up to pay $5/month for Medium membership as soon as it became an option.

Medium Membership
Medium Membership

As a reader, I want to support a sustainable and ethical citizen media ecosystem. You know the expression who pays the piper calls the tune? That explains in a nutshell why I prefer participating in a business model where the customers are readers, not advertisers. Reader-supported publishing incentivises high quality writing; advertising-supported media incentivises high quality data mining and manipulation.

Medium Partner Program
Medium Partner Program

In addition to being a paying Medium reader, I recently joined the Medium Partner Program, which means I am now on both sides of the Medium marketplace. With this scheme, when I write stories I can choose to mark them as members-only, or leave them free for all. This creates a semi-permeable paywall: readers who are paying the Medium membership fee have unlimited access to members-only stories; free users can read up to 3 of these stories per month. In return, I get paid based on the level of reader engagement with each story.

Results so far

I’ve only just joined the program and published 2 stories. The payout algorithm considers page views, readers and fans. I was surprised at the low level of engagement with my first locked post. In the first month it got 140 views, 59% reader completion, 11 fans. I would have expected maybe 5 times that amount if I had published a similar story without the paywall. So I was disappointed with the small audience, but then I was pleasantly surprised by the high payout: $4.27 for the first month. Considering I regularly write stories that get 10-50 times more engagement than this one, that’s a promising sign that the paywall could deliver a reasonable chunk of revenue if I use it for my really high quality stories that have a big audience and a long shelf-life. Estimating audience size is an inexact science so I intend to publish a few more locked stories to get more data.

Ethical considerations

The main obstacle to me embracing the Medium Partner Program is the audience perception. Simply: people don’t like paywalls. In particular, a significant portion of the people I write for have values that are explicitly against anything that looks like an enclosure of the commons. My people are advocates of free culture/ creative commons/ platform coops/ social enterprise/ and decentralisation. Some of them have a knee-jerk reaction against Medium because it doesn’t tick those boxes.

I’m happy to debate on this topic, but for what its worth, so long as Medium respects my right to license my own content, I feel pretty stable on my moral high horse. I could choose to release some of my work to a paying audience first, if that proves to be a viable funding model, but all my writing will maintain its commons license. I expressly don’t put limits on reproductions or derivatives of my articles, because I want to encourage distribution and engagement.

As a writer, I feel like I’m renting audience-discovery services from Medium. When I publish on Medium, most of the audience-discovery is done by algorithms, augmented by human curators. When I publish on C4SS or P2P Foundation, the audience-discovery is done entirely by humans, painstakingly cultivating a community of readers and writers. There are pros and cons to each method, but either way there’s valuable work being done which I think is worth paying for.

Experiment #3: LeanPub

I’ve spent most of the summer in Aotearoa New Zealand writing a short practical book about decentralised organising. I write using Markdown, which is a text formatting syntax designed for portability. As I completed the first draft, I started researching the technicalities of publishing: how will I convert these text files on my computer into an ebook in various formats?

My research lead me to LeanPub, which at first was interesting to me purely as a technical solution. You can write in Markdown on your computer, use Git or Dropbox to sync the files to LeanPub, and with one click generate html, pdf, epub and mobi formats.

The “lean” in “LeanPub” comes from “lean manufacturing” or “lean startup”, i.e. an approach to product development combining rapid iterations and ample user feedback. So LeanPub has created a marketplace for selling in-progress ebooks. I came for the publishing toolchain, stayed for the marketplace.

My book published on Leanpub

Results so far

published the first version of the book when it was about 75% complete. LeanPub allows variable pricing, so I set the minimum price at $4.99, with a suggested price of $14.99. I gave free access to all my Patreon supporters, and sent out one Tweet to announce the publication.

I was quite stunned with the positive response from such a small amount of publicity: 21 purchases in the first month, totalling $302.36 in total revenue, 80% of which comes to me.

The best part is the audience interaction. Readers are invited to join this Loomio discussion group to give feedback. I’ve already had detailed, page-by-page feedback from two readers, which is immensely valuable. They’ve pointed out weak or awkward parts, and provided a tonne of encouragement that this work is worth doing. I’ve got a really clear list of homework to do next time I get into writing mode.

While my articles are published with no rights reserved, for now at least the book is licensed CC-BY-NC-SA. That means anyone can reproduce or modify the work, if they meet 3 conditions:

  • BY = they must credit me as the author
  • NC = non-commercial (they’re not doing it for profit)
  • SA = share-alike (derivative works must use the same license)

I’ve chosen this as an interim measure, to keep my options open while I figure out the best balance between free and paid sharing.

Ethical considerations

Because this is a straightforward commercial transaction, it’s pretty easy to analyse the ethics of this approach. On the plus side, buyers can freely choose to pay at least $4.99 if they want to read my work. On the down side, this excludes people who don’t have money.

I don’t want to exclude people who are broke, but I also don’t want to make it overly easy for freeloaders either. I’m not sure exactly how I’ll ride this balance yet. I could tell people to contact me if they want a free copy, or just drop the minimum price to $0 after some period of time. I’m not totally certain of my choice to use CC-BY-NC-SA, so perhaps I’ll switch to CC0 (no rights reserved) too.

Next steps

So, the trickle of income from Patreon feels nice, but I don’t want to self-promote more than I already am. Medium’s paywall is a promising income stream, but I risk losing the audience I care most about. So far it feels like publishing on LeanPub hits the sweet spot between revenue and ethics. So I’m considering that my next experiment could be to package up my existing blog posts into a kind of “best of” ebook that people can buy if they want to support my writing.

Reading back through this post, I’m not feeling certain about any of the ethical choices. I’m publishing this in the hope that some of you clever loving people challenge my thinking and enhance my ethics. I’d also love to hear from other authors who feel like they’ve solved the dilemma between the paywall and the commons.

😍

p.s. this story is licensed with no rights reserved, available for reproduction on my website

Photo by mrhandley

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Aaron Swartz is Dead — But Not His Work https://blog.p2pfoundation.net/aaron-swartz-is-dead-but-not-his-work/2016/03/02 https://blog.p2pfoundation.net/aaron-swartz-is-dead-but-not-his-work/2016/03/02#respond Wed, 02 Mar 2016 08:34:21 +0000 https://blog.p2pfoundation.net/?p=54506 Despite everything the academic power structure and its allies in the U.S. Justice Department could do to Aaron Swartz — including driving him to suicide — the enemies of information freedom in academia have been in steady retreat ever since. Back in 2011, in his Guerrilla Open Access Manifesto, Swartz defined his revolutionary goal as... Continue reading

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Despite everything the academic power structure and its allies in the U.S. Justice Department could do to Aaron Swartz — including driving him to suicide — the enemies of information freedom in academia have been in steady retreat ever since.

Back in 2011, in his Guerrilla Open Access Manifesto, Swartz defined his revolutionary goal as nothing short of total information freedom in academia.

“We need to take information, wherever it is stored, make our copies and share them with the world. We need to take stuff that’s out of copyright and add it to the archive. We need to buy secret databases and put them on the Web. We need to download scientific journals and upload them to file sharing networks. We need to fight for Guerrilla Open Access.”

These weren’t just words for Swartz. He was arrested for secretly connecting a computer in a storage closet to the M.I.T. network and using a guest password to systematically download several million paywalled academic articles from JSTOR with the intent of making them freely available online. For this he was arrested and charged with the nonexistent crime of “data theft” (every single article Swartz copied remained available at JSTOR just as before), and eventually bullied into suicide by an ambitious prosecutor.

But today, three years after his death, thanks to those continuing his struggle we are closer than ever before to realizing his goal of breaking the paywalls of all academic journals and distributing free versions of overpriced books from academic publishers.

Scientist Andrea Kuszewski created the #ICanHazPdf Twitter hashtag all the way back in 2011 as a way of soliciting jailbroken pdf files of paywalled academic journal articles, but it attracted widespread social media attention for the first time last October following a high-profile Atlantic article. Someone needing a free version of a paywalled article simply tweets the author, title and other bibliographic data along with the hashtag and their own email address; anyone who sees the tweet and has a copy can email it to them as an attachment.

Neuroscientist Alexandra Elbakyan created the website Sci-Hub, also in 2011, to host jailbroken science articles. She was motivated by her anger at access fees of $30 per article, which basically made research and literature reviews prohibitively expensive for anyone without privileged institutional access. According to Fiona MacDonald (“Researcher illegally shares millions of science papers free online to spread knowledge,” Science Alert, Feb. 12), this “Pirate Bay of Science” has made 48 million articles — “almost every single peer-reviewed paper ever published” — freely available online. Hundreds of thousands of papers are downloaded from the site daily. Late last year, in a lawsuit against Sci-Hub by the academic publisher Elsevier — notorious for its abuse of the paywall business model — a U.S. court issued an injunction against Sci-Hub. Elbakyan is ignoring the injunction and keeping the site up; and even if she loses the suit, she and the site’s hosting are both in Russia and she has no assets in the U.S. Reportedly anyone can access most paywalled science articles online simply by adding “.sci-hub.io” to the URL after the .com.

Meanwhile, 15,000 scientists have pledged to boycott Elsevier because of its indefensible paywall policies.

Pretty much anyone under 30 has grown up taking for granted that moral strictures on file-sharing (or “song-lifting,” as the music industry’s widely mocked propaganda classes in the public schools call it) are nothing but hogwash. If they use proprietary services like iTunes, it is only because the fees are low enough to be worth paying to circumvent the inconvenience of illegal pirate sites. Likewise, the academic publishing industry’s “intellectual property” claims are approaching a near-total collapse of legitimacy among scholars. Academic culture is near the tipping point at which using file-sharing sites to access jailbroken journal articles is just an accepted part of research.

Like the Iron Curtain of the old Soviet bloc, which depended on tightly restricting the movement of information, the DRM Curtain — a global corporate system depending on proprietary control of information — is falling everywhere. Aaron Swartz was one of the pioneers in the struggle to tear down that wall in academia. And the job he did so much to help start is now nearing completion.

Photo by WarmSleepy

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Who owns knowledge? In Solidarity with Library Genesis and Sci-hub https://blog.p2pfoundation.net/in-solidarity-with-library-genesis-and-sci-hub/2015/12/03 https://blog.p2pfoundation.net/in-solidarity-with-library-genesis-and-sci-hub/2015/12/03#comments Thu, 03 Dec 2015 11:29:54 +0000 http://blog.p2pfoundation.net/?p=52958 Marguerite Mendell forwarded us this open letter defending Library Genesis and Sci-hub. Please read and share! “We demonstrate daily, and on a massive scale, that the system is broken. We share our writing secretly behind the backs of our publishers, circumvent paywalls to access articles and publications, digitize and upload books to libraries. This is... Continue reading

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The_Little_Prince_37914

Marguerite Mendell forwarded us this open letter defending Library Genesis and Sci-hub. Please read and share!


“We demonstrate daily, and on a massive scale, that the system is broken. We share our writing secretly behind the backs of our publishers, circumvent paywalls to access articles and publications, digitize and upload books to libraries. This is the other side of 37% profit margins: our knowledge commons grows in the fault lines of a broken system. We are all custodians of knowledge, custodians of the same infrastructures that we depend on for producing knowledge, custodians of our fertile but fragile commons.”

In Antoine de Saint Exupéry’s tale the Little Prince meets a businessman who accumulates stars with the sole purpose of being able to buy more stars. The Little Prince is perplexed. He owns only a flower, which he waters every day. Three volcanoes, which he cleans every week. “It is of some use to my volcanoes, and it is of some use to my flower, that I own them,” he says, “but you are of no use to the stars that you own”.

There are many businessmen who own knowledge today. Consider Elsevier, the largest scholarly publisher, whose 37% profit margin [1] stands in sharp contrast to the rising fees, expanding student loan debt and poverty-level wages for adjunct faculty. Elsevier owns some of the largest databases of academic material, which are licensed at prices so scandalously high that even Harvard, the richest university of the global north, has complained that it cannot afford them any longer. Robert Darnton, the past director of Harvard Library, says “We faculty do the research, write the papers, referee papers by other researchers, serve on editorial boards, all of it for free … and then we buy back the results of our labour at outrageous prices.” [2] For all the work supported by public money benefiting scholarly publishers, particularly the peer review that grounds their legitimacy, journal articles are priced such that they prohibit access to science to many academics – and all non-academics – across the world, and render it a token of privilege[3].

Elsevier has recently filed a copyright infringement suit in New York against Science Hub and Library Genesis claiming millions of dollars in damages.[4] This has come as a big blow, not just to the administrators of the websites but also to thousands of researchers around the world for whom these sites are the only viable source of academic materials. The social media, mailing lists and IRC channels have been filled with their distress messages, desperately seeking articles and publications.

Even as the New York District Court was delivering its injunction, news came of the entire editorial board of highly-esteemed journal Lingua handing in their collective resignation, citing as their reason the refusal by Elsevier to go open access and give up on the high fees it charges to authors and their academic institutions. As we write these lines, a petition is doing the rounds demanding that Taylor & Francis doesn’t shut down Ashgate [5], a formerly independent humanities publisher that it acquired earlier in 2015. It is threatened to go the way of other small publishers that are being rolled over by the growing monopoly and concentration in the publishing market. These are just some of the signs that the system is broken. It devalues us, authors, editors and readers alike. It parasites on our labor, it thwarts our service to the public, it denies us access [6].

We have the means and methods to make knowledge accessible to everyone, with no economic barrier to access and at a much lower cost to society. But closed access’s monopoly over academic publishing, its spectacular profits and its central role in the allocation of academic prestige trumps the public interest. Commercial publishers effectively impede open access, criminalize us, prosecute our heroes and heroines, and destroy our libraries, again and again. Before Science Hub and Library Genesis there was Library.nu or Gigapedia; before Gigapedia there was textz.org; before textz.org there was little; and before there was little there was nothing. That’s what they want: to reduce most of us back to nothing. And they have the full support of the courts and law to do exactly that. [7]

In Elsevier’s case against Sci-Hub and Library Genesis, the judge said: “simply making copyrighted content available for free via a foreign website, deserves the public interest”[8]. Alexandra Elbakyan’s original plea put the stakes much higher: “If Elsevier manages to shut down our projects or force them into the darknet, that will demonstrate an important idea: that the public does not have the right to knowledge.”

We demonstrate daily, and on a massive scale, that the system is broken. We share our writing secretly behind the backs of our publishers, circumvent paywalls to access articles and publications, digitize and upload books to libraries. This is the other side of 37% profit margins: our knowledge commons grows in the fault lines of a broken system. We are all custodians of knowledge, custodians of the same infrastructures that we depend on for producing knowledge, custodians of our fertile but fragile commons. To be a custodian is, de facto, to download, to share, to read, to write, to review, to edit, to digitize, to archive, to maintain libraries, to make them accessible. It is to be of use to, not to make property of, our knowledge commons.

More than seven years ago Aaron Swartz, who spared no risk in standing up for what we here urge you to stand up for too, wrote: “We need to take information, wherever it is stored, make our copies and share them with the world. We need to take stuff that’s out of copyright and add it to the archive. We need to buy secret databases and put them on the Web. We need to download scientific journals and upload them to file sharing networks. We need to fight for Guerilla Open Access. With enough of us, around the world, we’ll not just send a strong message opposing the privatization of knowledge — we’ll make it a thing of the past. Will you join us?” [9]

We find ourselves at a decisive moment. This is the time to recognize that the very existence of our massive knowledge commons is an act of collective civil disobedience. It is the time to emerge from hiding and put our names behind this act of resistance. You may feel isolated, but there are many of us. The anger, desperation and fear of losing our library infrastructures, voiced across the internet, tell us that. This is the time for us custodians, being dogs, humans or cyborgs, with our names, nicknames and pseudonyms, to raise our voices.

Share this letter – read it in public – leave it in the printer. Share your writing – digitize a book – upload your files. Don’t let our knowledge be crushed. Care for the libraries – care for the metadata – care for the backup. Water the flowers – clean the volcanoes.


 

[^1]:
http://journals.plos.org/plosone/article?id=10.1371/journal.pone.0127502,
http://svpow.com/2012/01/13/the-obscene-profits-of-commercial-scholarly-publishers/

[^2]:
http://www.theguardian.com/science/2012/apr/24/harvard-university-journal-publishers-prices

[^3]:
http://www.aljazeera.com/indepth/opinion/2012/10/20121017558785551.html

[^4]:
https://torrentfreak.com/sci-hub-tears-down-academias-illegal-copyright-paywalls-150627/

[^5]: https://www.change.org/p/save-ashgate-publishing

[^6]: http://thecostofknowledge.com/

[^7]: In fact, with the TPP and TTIP being rushed through the
legislative process, no domain registrar, ISP provider, host or human
rights organization will be able to prevent copyright industries and
courts from criminalizing and shutting down websites “expeditiously”.

[^8]:
https://torrentfreak.com/court-orders-shutdown-of-libgen-bookfi-and-sci-hub-151102/

[^9]:
https://archive.org/stream/GuerillaOpenAccessManifesto/Goamjuly2008_djvu.txt

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