Christian Villum: Giants such as Google and IBM have lately been followed by Canadian D-Wave, the leading developer of quantum computers, which opened up parts of their platform in January. But it’s not just the large, financially strong American technology companies who are painting the picture of open source as a global megatrend. Start-ups and small to medium-sized companies all over the world, and not just within the tech industry, are creating new and exciting open source-based physical products. 3D Robotics, Arduino and the British furniture company Open Desk, which is creating open design furniture in collaboration with 600 furniture creators all over the world, are just a few examples of how open source has become the foundation of some of the most innovative and interesting business models of our time.

Danish Design Centre has dived into this trend for the past year; a trend which is part of a large wave of technological disruption and digitization and which is currently top of mind for many companies. How do you get started with digitizing your business model, and how do you know if open source manufacturing is the future of your company? These questions aren’t easy to answer.

Growth programme for curious Danish production companies

This is why we, in collaboration with a range of partners, have initiated REMODEL, which is a growth programme for Danish manufacturing companies who wish to explore and develop new business models based on open-source principles, and which are tailor-made to fit their industry and their specific situation. REMODEL demystifies a complex concept and helps the company develop economically sustainable business models which can open op new markets and new economies.

We do this by using strategic design tools, which make up the foundation of the programme, and which are based on strong design virtues such as iterative experimentation, the development of rapid prototypes and most importantly, focusing on the needs of the end-user. On top of this, REMODEL also involves a global panel of experts, CEOs and researchers within the field of open source, which allows the programme to pull on expertise from some of the world’s most visionary innovators.

Timeline for the programme

REMODEL consists of a series of design-driven stages. Last year the programme was launched in a testing phase in which the Danish Design Centre collaborated with a handful of Danish manufacturing companies, including renowned hifi-manufacturing company Bang & Olufsen, who went through early modules of the programme over the course of the spring 2017. These modules were reiterated along the way based on the feedback from those tests.

The key learnings from these test as well as workshops with members of the expert panel then became the foundation for the official REMODEL programme, which launched on February 5, 2018, and where 10 pioneering companies are currently working their way through the programme, which has been set up as an 8 week design sprint. The outcome is for them to have gained a thorough strategic understand of the concept of open source hardware as it relates to their industry and furthermore a draft strategy to open one of the existing products in their portfolio.

Radical sharing of knowledge

Learnings, tools and methods from both the test runs and the main programme will be collected and shared in a REMODEL open source hardware business model toolkit, which will be freely available after the program.

On top of this we will be organising a REMODEL knowledge sharing summit in October 2018, where participating companies, the international expert panel, prominent speakers and anyone else who are interested are invited to Denmark to share their experiences and think about the next steps for open sourced-based business models and strategies for manufacture companies.

Discussing REMODEL internationally

In March 2018, Danish Design Centre is yet again participating in the world’s largest technology event, SXSW Interactive, in Austin, Texas. We have been invited to host a panel debate as part of the official schedule under the title ‘Open Source Innovation: The Internet on Your Team‘, where speakers from Bang & Olufsen, Thürmer Tools and Wikifactory will discuss the topic in general as well as tell stories from the REMODEL program.

Learn more

Curious to follow the REMODEL program in more depth? Read more here or sign up for the newsletter. Eager to discuss? Join the conversation on Twitter under the #remodelDK hashtag or contact Danish Design Centre Programme Director Christian Villum on cvi@ddc.dk

Originally published in danskdesigncenter.dk

Lead image: Open Desk builds furniture as open design. (c) Rory Gardiner

Text image: CC-BY-NC Agnete Schlichtkrull

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A big welcome, then, to a new book Made with Creative Commons, by Paul Stacey and Sarah Hinchliff Pearson. The book – subtitled “A guide to sharing your knowledge and creativity with the world, and sustaining your operation while you do” – explains the licenses to a new generation of users. It also offers two dozen case studies about the legal sharing of textbooks, music, data, art and other works, thanks to CC licenses.

CC licenses are widely used elements of many popular platforms these days, including Wikipedia, the Internet Archive, the video sites YouTube and Vimeo, the scientific journals published by the Public Library of Science, MIT’s OpenCourseware, and Europeana, among many others.

For newcomers to Creative Commons licenses:  They are standard public licenses that a copyright holder can use to alert people that their works can be copied, re-used, and modified (depending upon the license) without permission or payment.  They are free to use and easily used.  Since the suite of licenses was released in 2003, it has been adapted to the legal systems of more than 170 countries in the world.  An estimated 1 billion works have been tagged with CC licenses, as of 2015.

Made with Creative Commons chronicles the benefits of using the licenses and illustrates those points with profiles of an individual musician (Amanda Palmer), a university textbook publisher (Knowledge Unlatched), an electronics manufacturer (Arduino), and a global community of furniture designers (Open Desk), among many others.

As Stacey and Pearson explain, the licenses speed the dissemination of creative works and information because they ensure access to everyone.  They maximize participation and collaboration in creating new works.  They spur innovation because more people can build on existing ideas with new twists.  CC licenses also boost the reach and impact of works because there are no artificial market or distribution constraints.

Because each re-use of a work adds value to the shared pool of knowledge and creativity, CC licenses are generative to our culture, not extractive, as conventional copyright tends to be.  Finally, there is a social solidarity that the licenses tend to encourage by enabling groups of people to create and manage their own knowledge commons.

Made with Creative Commons discusses how using the licenses can help a creative newcomer get discovered. “You can stop thinking about ways to artificially make your content scarce, and instead leverage it as the potentially abundant resource that it is,” write Stacey and Pearson.  Thus the makers of Arduino printed-circuit boards make their designs openly available under a CC license, enabling Arduino to build a different sort of revenue model around an open community of tinkerers and innovators.  The science-fiction writer Cory Doctorow has used CC licenses on his commercially successful books for years.  It has helped him attract a wider audience while also boosting sales for the physical copies of his books.

Creative Commons, the organization, has come a long way since its founding, and this book reflects some new thinking.  For example, the book situates the commons within the larger spheres of the market and state, contrasting the different logic and roles played by each.  The beginnings of a critical analysis of the political economy are evident.

When first introduced, the CC licenses focused on the emancipation that come with openness, which was indeed a significant advance over the closed, proprietary publishing world of the 20th century. But as open networks have become dominated by Google, Facebook, Amazon and other digital giants, the upside of openness per se has diminished – and the appeal of self-managed commons has grown.

That’s because big tech companies often make significant profits by becoming default platforms for user-generated content and social sharing.  They in effect monetize social sharing without rewarding the communities or original authors.  They make social collaboration a vulnerable resource that the biggest market players see as “free for the taking.” Made with Creative Commons implicitly acknowledges the limitations of openness, suggesting that perhaps the organization is ready to move beyond some of its libertarian, Silicon Valley roots.

Made with Creative Commons is published under a CC Attribution-ShareAlike license, and available in many formats, including a printed book.

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But open source projects tend to exist in somewhat of a paradox. They are propelled by extremely skilled and well-educated people, but the financial compensation for projects is often low or nonexistent. Even though they are sometimes used by communities of many thousands or millions of people, the output of projects is often expected to be free of charge. While open source methods are responsible for many profound innovations in our lives, most societies have yet to understand or appreciate the meaning of “open source.”

If open source projects do not always make money, what propels them to continue growing? How does an open source project get started, and how does it evolve? What are some things to embrace and avoid when working on open source projects? The following noteworthy initiatives offer some instructive answers.

Open Source Ecology

The ambitious goal of this small organization is to develop fifty open source industrial machines that can be used to build a civilization from scratch. This includes everything from bread ovens to ploughs and 3D printers. In each case, the idea is to make useful tools out of cheap, accessible parts and share how to do so on the Internet.

OSE is the brainchild of Marcin Jakubowski, whose original mission to start a sustainable farm was hindered by the fact that proprietary agricultural tools are expensive and difficult to repair. To help his farm and his wallet, Marcin began building his own tools like a tractor and a press to make compressed earth bricks useful for building. He documented his work rigorously on a blog and YouTube channel, catching the attention of other tinkerers who began contributing time and resources to support Marcin’s efforts.

Marcin’s goals evolved quickly from developing a farm, to inventing an ecosystem of modular open source tools called the Global Village Construction Set. The project aims to supply anyone with designs and tutorials to build their own machines, thus enabling people to become more autonomous as farmers and less dependent on industrial producers. Adopting radical open principles, Marcin began documenting his work on a public wiki, including theories, detailed plans, and even financial information. A successful crowdfunding campaign and a supporter subscription system helped fund early development, but for the first few years, the project was often financially precarious.

After building a productive following of hundreds, several successful prototypes, and a community living space onsite, OSE’s proof of concept seemed to be emerging. The project received several lucrative grants to continue development, and an invitation to speak at the celebrated TED conference.

Although OSE was attracting a lot of attention, its infrastructure, both in terms of governance and the physical space at his farm in Maysville, Missouri, was not able to deal with the flow of people wanting to collaborate. Marcin’s brainchild needed other brains to grow, but living conditions were poor and he lacked basic skills in community management. After several fallouts with OSE collaborators, he became seen as unappreciative of the community and the organization evolved into a one-man show where credit for the work of many seemed to be going only to Marcin. This was obviously harmful to the collaborative environment, and led to an unhealthy, disempowering dynamic within the community. OSE needed structural stability, but with the team constantly changing, the project began to suffer. However, the vision and goals were compelling enough that money and people continued to pour in.

Currently OSE seems to be stabilizing, but the lofty ambition of developing fifty Global Village Construction Set machines still seems far off. This is the story of a project that evolved organically, but perhaps too fast and without stable governance. With a focus on machines and not on people, the vision has suffered, but there remains great potential for its future, should these issues be resolved.

Perhaps OSE’s most profound achievement is the influence it has had, which reaches far beyond the thirty acres of farmland in Missouri. In pioneering open agriculture and engineering with such ambition, new shoots are rising to adopt and spread these methods, as seen in robust collaborative projects such as Farm Hack.

WikiHouse & Open Desk

As recent graduates in 2011, architects Alastair Parvin and Nicholas Ierodiaconou found themselves hired by an innovative London design practice called Zero Zero Architecture. Both shared a passion for open design and were given the opportunity to experiment with their ideas.

While exploring CNC [computer numerical control] fabrication, the two architects and their team used automated printer-like technology to design files that could be fabricated from plywood, which in turn allowed them to develop a construction system made of large, flat wooden pieces. These pieces could be assembled quickly and with unskilled labor to make the structural shell of a home.

After publishing the Wikihouse construction system as open source files available to anyone, the project encouraged others to adapt its creations for different environments. They released a manifesto outlining the core principles of the organization, and invited people to sign up in their own individual chapters. This allowed a collaborative network to form without compromising anybody’s autonomy. The community, twenty chapters strong in 2015, is able to connect with the project without requiring management from Wikihouse and its small team. Wikihouse is now registering as a nonprofit foundation, using grants and pre-made kits to fund development.

Open Desk is an online platform developed by Alastair and Nicolas for selling furniture that is designed and produced through open source principles. Although structured as a for-profit company, Open Desk is a collaborative community of designers, makers and buyers. Designers propose furniture designs that can be made using the same plywood fabrication technique used by Wikihouse. The proposed designs are voted upon by the community, and if demand is high, they are added to the official product line. Users have the choice to either download the files and make the product themselves (for a small fee) or buy a prefabricated product though the site. Orders are assigned to a fabrication facility local to the client, and revenues are split three ways between the designer, the manufacturer and Open Desk.

The system is not entirely open source because use of the designs must be purchased (albeit only for a small amount) and they come with licenses that prohibit commercial reproduction of the products (although noncommercial, personal copying is allowed). This has been done in an effort to protect and incentivize Open Desk’s designer community.

Open Desk and Wikihouse were intentionally founded on open principles in an effort to foster communities of designers and users. By changing the traditional model of design and manufacturing, they are allowing for global collaboration linked to local production, slowly inverting the standard “producer to consumer” production model to something more participatory, innovative and accessible.

Public Lab

Public Lab is an organization that creates cheap, open source hardware and software tools to help citizens document and investigate environmental problems together. It began in 2005 when a group of loosely affiliated activists set off to Louisiana in the wake of the BP oil spill. There, they began documenting coastal oil pollution using low-tech kite mapping techniques. Over the past few years, the organization has grown into an international community whose members are working to understand their natural environments with greater scientific precision, and to hold to account those responsible for damaging them.

Public Lab describes itself as a community supported by a nonprofit organ­ization. Through their store, they sell low-cost open source monitoring kits, which are legally considered donations. This allows them to secure foundation grants while also earning revenues from sales of their monitoring products. As an open source hardware developer, Public Lab provides guides on how anyone can make their tools at home for free.

Public Lab’s real value is not in the tools, but what is done with them. The balloon mapping kit, for example, allows users to create exceptionally high-resolution aerial photographs (to map oil pollution or coastal erosion) for exceptionally low costs. The images can then be uploaded to Public Lab’s website where users can stitch them together using open source software, and where the maps can be analyzed by the community. The resulting images (if good enough) are even scraped by Google and added to their mapping services. (This is an example of how open-platform corporations often appropriate things from the commons for their own profit-making purposes, and why many digital commoners are now turning to Commons-Based Reciprocity Licenses.)

Public Lab is a fine example of how a dedicated community with useful open-source tools can populate a digital commons with valuable data. The website is heavily editable in the manner of a large public wiki/notebook hybrid so that everyone’s work is documented. The community is motivated by a curiosity or concern, and the Public Lab website gives people access to the tools and information they need to help investigate. The resulting discoveries can be documented, shared and used to lobby for political change.

Jeff Warren, one of Public Lab’s cofounders, calls this “speaking the language of power.” Rather than petitioning for change through traditional means of protest, which may or may not be respected by authorities, the hard scientific data produced by the Public Labs community gives it powerful factual justifications to launch official investigations.

Public Lab is a project which evolved organically from a group of activists who realized they were developing an important new form of community activism based on the power of open data, open hardware and open source software to influence government policymaking and enforcement.

Conclusion

What motivates these projects to contribute to our commons? I think the answers vary a great deal. Open Source Ecology is driven by a desire for autonomy in farming. Wikihouse wants to lower barriers to custom design. Open Desk is expanding creative designs and localized production. Public Lab is pioneering new forms of effective, scientific activism.

. There is another salient force here: a recognition that business as usual often serves to separate us from what is really important and cannot create the scale or speed of change needed to address the multitude of challenges we face in the modern world.

Tristan Copley-Smith (US) is a documentary filmmaker and communications expert aiming to empower positive disruptions in technology and society. He has worked with organizations like Wikileaks and Open Source Ecology to build supportive followings and communities, and is cofounder of the Open Source Beehives citizen science project.

Patterns of Commoning, edited by Silke Helfrich and David Bollier, is being serialized in the P2P Foundation blog. Visit the Patterns of Commoning and Commons Strategies Group websites for more resources.

Photo by Will Scullin

Photo by oranginaaaa

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