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Our panelists included:
The discussion centered on the importance of collaborative decision-making of tech platforms: What are the unique challenges — and potential solutions — when it comes to governance for platform co-ops, especially when their users are massive and remote? What are the foundations, pre-conditions, and key elements that enable collaborative deliberation? What are some real-world examples of how this can play out? Here are six ideas that emerged from the dialogue:
1. Learning and Building Upon Existing Models
Basterfield said it’s critical to listen to diverse perspectives and learn how to re-orient organizational power structures from the inside out. She said it’s important to find and shine a light on organizations and movements that are already reimaging how power can be distributed.
2. Dividing Decision-Making Responsibilities
The panelists agreed to some degree that there needs to be some divisions when it comes to decision-making. In simple terms, there are operational activities and deliberative activities. Passive users of a platform may not need to be in the know about operational activities. They may be more interested in the broader deliberations about the overall direction of the service.
The group agreed that there could be governance modules or teams to break up the huge mass of users into specializations over certain topics such as finance, branding, and policy decisions.
3. Bootstrapping the Organization
Bouricius said a key issue for democratic organizations is the the bootstrapping phase — how to get things up and running. There must be an initial plan to get it off the ground and to establish a process to ensure it continues in a democratic way. This can be done by having something like a rules committee that includes experts in facilitation or democratic procedures to draft the initial list of procedural features.
4. Sortition Model
Drawing from his decades of experience in public office and at a large consumer food co-op in Burlington, Vermont, Bouricius advocated for a jury model — or sortition — with random sample selections of average members to choose an organization’s board of directors and make major policy decisions.
During the bootstrapping phase, an organization that uses a sortition model must establish its initial rules about how the jury is drawn from the overall community to make sure it is as open, fair, and representative as possible. Once that is initially established, there must be a way to review the process itself to make sure it continues to function democratically, Bouricius said. Through this process, which would be iterated periodically, the jury system could be used to create a nominating committee to select boards of directors or a review committee that would oversee the board.
5. Social Charter
Bauwens described the need for a kind of social charter — much like the Constitution in the U.S. — that would establish the rules of engagement and values of the community. Basterfield said there must be an agreement on expectations — not just about participation and operations of the service — but how people on the platform choose to relate to each other. She noted that this is completely absent from most traditional, extractive shareholder-focused organizations.
6. User Ownership Would Lead to a New Twitter
Bauwens pointed out that if users owned Twitter, they would establish a new vision for the platform. Instead of being closed and controlled by management from above, it would be a more open platform where many can contribute — similar to an open-source project. That means endless potential for creating features that users would like to see on the platform. It also means the creation of a new social contract — one that could be built into Twitter’s Terms of Service that calls for the co-op to seriously address the tensions between free expression and sexual and racial harassment on the platform.
Since Twitter is so large and well established, Bauwens said a user-ownership conversion at this phase would be like taking over a plane in mid-flight. The question is, how would we make sure the plane doesn’t crash during this transition from being a shareholder-owned, top-down organization to one that is user-owned and governed from the bottom up? At the very least, there needs to be a core team of developers and operational people who understand how it works and continue to make it run.
If the proposal passes next month, that still doesn’t ensure that Twitter will become a user-owned cooperative. But even if it doesn’t, this process is raising interesting questions and sparking dialogue about how technology companies could turn into platform co-ops. We’ll keep you posted on how things progress for the #BuyTwitter movement — stay tuned.
Watch the full discussion here:
Graphic by Maira Sutton/Shareable
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]]>The post Douglas Rushkoff on Reprogramming the Economy: From Growth to Prosperity appeared first on P2P Foundation.
]]>Douglas Rushkoff is the author of “Throwing Rocks at the Google Bus.” In his Personal Democracy Forum 2016 closing keynote talk, Rushkoff explains why we shouldn’t change ourselves to accommodate the digital industrial environment. See more here.
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]]>The post The problem with Facebook “likes” and Netarchical Social Media Metrics appeared first on P2P Foundation.
]]>Evidence Facebook’s revenue is based on fake likes.
My first vid on the problem with Facebook: http://bit.ly/1dXudqY
I know first-hand that Facebook’s advertising model is deeply flawed. When I paid to promote my page I gained 80,000 followers in developing countries who didn’t care about Veritasium (but I wasn’t aware of this at the time). They drove my reach and engagement numbers down, basically rendering the page useless. I am not the only one who has experienced this. Rory Cellan-Jones had the same luck with Virtual Bagel: http://www.bbc.co.uk/news/technology-…
The US Department of State spent $630,000 to acquire 2 million page likes and then realized only 2% were engaged. http://wapo.st/1glcyZo
I thought I would demonstrate that the same thing is still happening now by creating Virtual Cat (http://www.facebook.com/MyVirtualCat). I was surprised to discover something worse – false likes are coming from everywhere, including Canada, the US, the UK, and Australia. So even those carefully targeting their campaigns are likely being duped into spending real money on fake followers. Then when they try to reach their followers they have to pay again.
And it’s possible to be a victim of fake likes without even advertising. Pages that end up on Facebook’s “International Suggested Pages” are also easy targets for click-farms seeking to diversify their likes.http://tnw.co/NsflrC
Thanks to Henry, Grey, and Nessy for feedback on earlier drafts of this video.
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