Let’s just consider concert production as a commons. 

In western Massachuetts, where I live, Pioneer Valley Jazz Shares represents a creative mashup of the CSA farm model (community-supported agriculture) with concert production. Instead of paying upfront for a season’s supply of vegetables, people pay for a September-June season of ten jazz concerts. It’s like a subscription model but it’s more of a community investment in supporting a jazz ecosystem. Talented musicians get to perform, fans get to experience some cutting-edge jazz, the prices are entirely reasonable for everyone, and a community spirit flourishes.

As the group explains:

Our members purchase jazz shares to provide the capital needed to produce concerts with minimal institutional support. A grassroots, all-volunteer organization, we are a community of music lovers in Western Massachusetts dedicated to the continued vitality of jazz music. By pooling resources, energy and know-how, members create an infrastructure that is able to bring world-class improvisers to our region.

Cofounders Glenn Siegel and Priscilla Page decided to launch Jazz Shares after realizing that there were many more jazz musicians in the region than there were commercial venues to support them. As a longtime concert producer at the Fine Arts Center at the University of Massachusetts, Amherst, Siegal lamented, “Each season I would receive many more worthy gig requests than I could honor. With a limit on how many University concerts I could produce each year (six), and without the personal resources to just write checks, I got tired of saying ‘Sorry, no’ to some of my musical heroes. I knew there must be another way to bring these great musicians to town.”

As an economist might put it, there was a market failure (demand did not induce an adequate supply). So commoning came to the rescue! 

Approximately 95 fans pay $125 to underwrite ten local jazz concerts a year in a variety of regional venues – colleges, clubs, performance spaces. Business sponsors and single-ticket sales augment these revenues. But it’s not just about the money. It’s about building a community through mutual aid and money-lite commoning. As reported by New England Public Radio, Siegal and Page have been known to cook for visiting performers. Sometimes Jazz Share members pick up musicians at the train station and make food for the artist receptions following each performance. 

The share-model is arguably the secret to presenting sometimes-challenging music. The shares enable performers to be artistically authentic and venturesome. They can improvise in bolder ways than would be possible in conventional commercial venues, and fans can enjoy the results. For example, one quartet included a bassoonist, which is not usually heard in jazz performances. Other artists report that they feel free to explore their artistic frontiers.

The whole setup also changes the audience. As Siegel explains, “Although many of our shareholders do not know who Karl Berger is, most have an open mind and an adventurous attitude. Because our audience expects to be surprised, we can expose them to new experiences. Although we attempt to have balance in our programming, the dilemma facing most presenters of not wanting to offend or get too far ahead of audience tastes does not affect us.”

Now in its seventh season, Jazz Shares has built a sociable community of jazz fans who might otherwise remain isolated at home. Local saxophonist and composer Jason Robinson credits Jazz Shares for creating a very special musical culture in the region: “Jazz Shares does special things for our local community that [don’t] exist in Boston. It barely exists in New York. It’s something that’s quite unique across the country.”

Glenn Siegal explained how Jazz Shares has engendered a very special cultural ecosystem: “Just as plants are dependent on the sun, clean water and healthy soil to thrive, the music needs paying gigs and an appreciative audience to reach full flower. Pioneer Valley Jazz Shares is helping to build that rich inch of topsoil that stands between us and a barren cultural landscape.”

Sounds a lot like commoning to me!

The post Using the CSA Model for Jazz Performance appeared first on P2P Foundation.

The beauty of the commons paradigm is that it can emerge and flourish in areas of life that no one suspects could possibly host it…..such as live theater. Over the years I’ve watched with pleasure and amazement as HowlRound, a project based at Emerson College in Boston, has helped artists and administrators of noncommercial theater see their work in a new light – as ventures in commoning. [The term “howlround” refers to the feedback loop that occurs when the sound from a loudspeaker is picked up by the microphone of a public-address system.]

Now the remarkable history of the organization is told in an excellent study by Alexis Frasz and Holly Sidford of Helicon Collaborative, an Oakland-based research and strategy firm that helps cultural organizations. “The Birth of a Theater Commons: HowlRound from 2009 to 2017,”released in September 2018, explains the origins and growth of HowlRound as a commons since its founding in 2009. A shorter version of the report can be read here.

HowlRound got its start when a number of theater people became alarmed at the economic and artistic pressures squeezing nonprofit, regional, and community theater in the US. Even though lots of great plays and performances were being staged by small nonprofits and community troupes across the country, most of the funding and attention were going to the large, established theaters, which of course were and are serving older, whiter, wealthier audiences. In this context, nonprofit theater was increasingly becoming a knock-off of mainstream commercial theater, with blockbuster shows, big stars, high ticket prices, and upscale theater-goers.

The founders of HowlRound – David Dower, Jamie Gahlon, Vijay Mathew, and P. Carl – realized that these problems were not a special problem of live theater alone. They are symptoms of capitalism itself. As Frasz and Sidford write: “Our current era is characterized by concentration of power and wealth in the hands of a few; exploitation of workers for low wages; systemic barriers to opportunity and resources, magnified along class and racial lines; underfunded public and social goods and services; and commodification of everything for corporate profit.”

In short, noncommercial theater was/is being eclipsed if not enclosed by capitalism. It has become harder to pursue serious artistic work and cultural projects when power and attention are so relentlessly fixated on commercial success. Even excellent nonprofit theater can barely pay the bills. 

The original founders of nonprofit theater realized that theater is not really meant to be a profit-making activity. Zelda Fichandler, who cofounded the Arena Stage in Washington, D.C., wrote, “The thought that propelled us was the theatre should stop serving the function of making money, for which it has never been and never will be suited, and start serving the revelation and shaping the process of living, for which it is uniquely suited, for which it, indeed, exists.”

At first, HowlRound was primarily an online journal that let innovative and geographically isolated artists be heard, and to hear each other. Discussions that once occurred in the shadows of the theater world soon had a prominent online showcase. A livestreaming TV channel was started for anyone to share content, such a conference panels and live theater.  An online map compiled a master database of all new plays being staged anywhere in the US, making exciting new creative works visible for the first time. HowlRound also convened in-person events to deepen discussions and build new relationships.

The commons became an organizing principle at HowlRound because its founders realized that theater, at its core, is a collaborative endeavor that should be widely shared. But HOW to build out a commons philosophy in practical, operational ways is a difficult challenge. Fransz and Sidford write: “HowlRound realized early on that operationalizing commons values would require intentionally rewiring organizational structures and behaviors, or else dominant values would be perpetuated by default.” 

P. Carl and Vijay Mathew said, “We had to rethink our notions of conventional branding, identity, and behavior. If we are going to become stewards and stakeholders of a collectively shared commons, along with thousands of other organizations and artists in our field, we have to start thinking of ourselves as a ‘We” and no longer as a ‘Me.’”

After seven years of working with these challenges, HowlRound officially rebranded itself as a “Theater Commons” in 2018. Its stated mission is to provide “a free and open platform for theatre-makers worldwide that amplifies progressive, disruptive ideas about the art form and facilitiates connection between diverse practitioners.”

The group sees itself as an infrastructure and support system for enabling users to engage in acts of commoning.  HowlRound staff see themselves as community organizers, facilitators and system designers.

In the broad sweep, the organization has had significant impact in:

1) “making the whole more visible,” so that previously neglected artists, theater practices, aesthetics, venues, and cultural contexts could be made visible; 

2) “providing a structure for organizing,” so that, for example, efforts to increase diversity in theater could challenge the standing hierarchies and norms;

3) “democratizing access to knowledge,” so that HowlRound’s large archive of theater-related materials (essays, videos, documentation about convenings, etc.) could be available to anyone via the internet; and

4) “spreading the commons philosophy and practice,” so that the logic and ethos of HowlRound can be made more explicit an understandable.

Frasz and Sidford introduce their report with a quote from Ursula Le Guin that has inspiration for many areas well beyond theater: “We live in capitalism. Its power seems inescapable. So did the divine right of kings. Any human power can be resisted and changed by human beings. Resistance and change often begin in art, and very often in our art, the art of words.” Check out the report, an excellent read!

The post HowlRound — Enacting Theater as a Commons appeared first on P2P Foundation.