Rocking the Google Bus

Companies like Twitter can make billions of dollars in revenue while providing a widely used service and still be considered a financial failure. Though today’s digital technologies provide new innovations that reorganize daily life, can the digital economy expand forever? Will our most promising tech ever reach its potential in an economy pushing for growth at all costs?

In Extraenvironmentalist #94 we first speak with Douglas Rushkoff about his new book, Throwing Rocks at the Google Bus: How Growth Became the Enemy of Prosperity. Douglas discusses drivers of recent tech businesses and how relentless financial incentives are undermining their possible value to society. Then we speak with Jennifer Hinton about the possibility of a not-for-profit model for business and technology described in her forthcoming book How On Earth: Flourishing in a Not-For-Profit World by 2050.

Segments on Soundcloud


Throwing Rocks at the Google Bus by Douglas Rushkoff
How On Earth: Flourishing in a Not-For-Profit World by 2050 by Jennifer Hinton and Donnie Maclurcan

Clips (in order of appearance)

How private tech industry buses became a symbol of the economic divide in San Francisco
Exponential Technology

Music (in order of appearance)

Overjoy – Another via Soundcloud
Rufus Du Sol – Innerbloom (Lane 8 Remix) via We Got This Covered

Production Credits and Notes

Our editor Kevin via Sustainable Guidance Youtube Channel

Episode #94 was supported by donations from the following generous listeners:

Ian in Australia
Kyle in Colorado
Ben in Colorado

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