People as assets: towards the co-production of people-powered public services

“people with problems” (i.e. service end-users) have to be recognized as ”people with capabilities” (i.e. service co-producers). That is, people with knowledge, time and energy to usefully contribute to the service conception and, most importantly, to its day-by-day production and delivery.”

Excerpted from Ezio Manzini, Eduardo Staszowski, of the DESIS Network of innovation design labs:

Worldwide, a growing number of people are abandoning mainstream passive and individualistic lifestyles and moving towards more active and collaborative ways of living and working, Mutual help networks in health or elderly care, new food cooperatives and collaborative housing initiatives are clear manifestations of this trend. These emerging behaviors, considered as a whole, constitute a huge wave of grassroots innovation: new ideas emerging in everyday life, which are capable of solving individual and community problems in a socially valuable way. These collaborative organizations that, generate value for participants and, at the same time, for the whole society, can be in fact considered as public services or initiatives that serve the common good. At the beginning of their existence, these collaborative organizations mainly depend on the will, creativity and entrepreneurial capabilities of a group of “local heroes” (i.e. the group of people who had been capable to imagine and start them). But experience shows that, in the majority of cases, to turn them into long lasting organizations, their social, economic and environmental value must be first recognized and then supported by a public agency.

* Enabling services.

As an example of what could/should happen, we can refer to the case of the Community Gardens in New York City, a grassroots neighborhood movement started in the 1970s when city residents decided to transform vacant and abandoned city-owned lots (inherited in lieu of tax payments when arson was a common practice during the 1960s and ’70s) into green spaces. In 1978, recognizing the value of outsourcing to community groups the maintenance of gardens, a city program, Green Thumb, was initiated to provide materials, coordination and technical assistance to the community gardeners. In 1995 GreenThumb became part of the jurisdiction of the New York City Parks Department.

Taking the New York City Community gardens as an example we can observe that the Green Thumb Program operates as a new kind of public service: an enabling service platform capable of facilitating collaborative organizations, to make them more effective and to promote their diffusion in other contexts.

Moving from this example, and considering the many others that could be proposed, we can ask ourselves if these examples could be seen as models for others to adopt andwhat public services would look like if they were conceived as platforms to trigger, enable and support active and collaborative organizations?

People-powered services. The experiences done dealing with existing collaborative organizations offer the opportunity to radically re-think public services as a whole. The starting point of this process is the simple, but revolutionary idea thatusers can (also) be considered as an asset. When this happens, a new generation of services emerges. They are called co-produced services: services where people (individuals and communities) become active and collaborative partners in the production and delivery of these same services.

These people-powered services, to be conceived and enhanced, ask for a paradigmatic shift in the service design approach: those who, traditionally, had been considered as “people with problems” (i.e. service end-users) have to be recognized as ”people with capabilities” (i.e. service co-producers). That is, people with knowledge, time and energy to usefully contribute to the service conception and, most importantly, to its day-by-day production and delivery.

The notion of service co-production is useful also to orient a more general discussion on the role of the state and the one of individuals and communities in solving complex social problems. The notion of co-production makes clear that these services are not reducing the importance and relevance of public agencies . Instead, what they do is to deeply change their role, shifting from being (mainly) service providers, towards becoming (mainly) citizens’ active partners. That is, agencies capable to support and, if needed, trigger and orient citizens’ participation (using at best their capabilities in terms of knowledge, experiences, and direct involvement).

* Public innovation places.

On the basis of the experiments done until now one hypothesis emerges clear so far: that to become triggers and promoters of co-created and co-produced solutions, public agencies could (directly or indirectly) create some kind of “experimentation spaces” where new socio-material assemblies of humans and artifactsand new solutions can be imagined and tested. Public innovation places where different actors, civil servants included, can meet, interact, discuss about different possibilities, develop prototypes and test them. A place where new ideas and prototypes can turn into more mature enterprises

In conclusion, emerging social movements indicate the viability of a new relationship between people and their governments. This relationship generates original co-design and co-production networks: new socio-material assemblies of human and artifacts, where both citizens and public agencies are engaged in a conversation about what and, how to do it.”

2 Comments People as assets: towards the co-production of people-powered public services

  1. AvatarLucy Wills

    People = Assets? Of course. A move towards public services that are truly designed by, with and for their end users in mind is a good one. It should be put more to use in the commercial sector too. I recently took part in a DESIS project for a Community Garden in Highgate, London. Our team (CSM MA Students, plus support from innovation lab staff) found that the service discovery and resource mapping processes generated a wealth of information and ideas for end user products and services for use in this particular case, and further afield.

    Collaborative design is not a short cut though – it takes time, patience and empathy to draw out peoples statements, opinions and to help identify their most critical needs – and to present proposed solutions in a sensitive and open manner.
    What appear to be simple interactions can be complicated by differences in culture, language and expectations. In our case, we identified significant issues around fluctuations in user engagement patterns, and past burn out from both project leaders and volunteers.

    By helping to define and set realistic goals and practical and measurable outcomes, we tried to ensure that the project will be sustainable in the long term – and not fizzle out 6 months down the line. How the project tools we developed could scale and be applied elsewhere? We’re still working that one out.

    DIY/home grown service development could be what the Big Society needs in the UK – but we’ll need to change the whole design culture, as well as securing long term government support.

    We do need new narratives, new ways of relating to each other, but Will Doig is right: Hipsters won’t save us. http://www.salon.com/2012/07/13/hipsters_wont_save_us/

    Genuine and consistently applied efforts to value, support and grow community participation will.

  2. AvatarAlice Casey

    Thanks for this article; some interesting points here. In the work we’ve been doing here at Nesta, we have been working to trial some practical appraoches co-production and also “asset-based” community development through recent work with innovative local groups via Neighbourhood Challenge. We found that the local groups themselves found the ‘assets first’ approach far more empowering and constructive than the deficit based,needs assessment style approach which so many funders use as their first (or only) point of engagement with a local community. You may find publications of interest on this aspect (we also have some more extensive documents forthcoming.)You can read more on our web pages http://www.nesta.org.uk/neighbourhood_challenge and also a short blogpost in the guardian here: http://www.guardian.co.uk/voluntary-sector-network/community-action-blog/2012/may/02/nesta-neighbourhood-challenge-mapping-assets

    I’d be intersted to know what you think.

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