The “secret” of Podemos according to Pablo Iglesias:

“I have defeat tattooed on my DNA. My great-uncle was shot dead. My grandfather was given the death sentence and spent 5 years in jail. My grandmothers suffered the humiliation of those defeated in the Civil War. My father was put in jail. My mother was politically active in the underground. My first experience of political socialisation as a child was in the mobilisations against NATO [in the 1980s], which was the last time that the Left in this country thought we could win. It bothers me enormously to lose. … And I’ve spent many years, with colleagues, devoting almost all of our political activity to thinking how we can win … The things I say in the mass media and how I say them require a great many hours’ work where we think about how to move through an absolutely hostile terrain. … We were in Latin America and we watched and watched how they did things there to win. And here is the secret. The first thing is not to feel any fear …. [Second] I know that all Left activists want the whole of the Left to be united. … If all of the Left organisations were, then we can beat the rogues in charge. Rubalcaba and Rajoy love it that we don’t think like that because they know that then we would be limited to 15 or 20 per cent [of the vote]. … I don’t want to be the 20 or 15 per cent. I don’t want my biggest political aspiration to be taking three regional ministries from the Socialist Party. I don’t want to be a “hinge”. I want to win. And in a context of complete ideological defeat in which they have insulted and criminalised us, where they control all of the media, to win the Left needs to stop being a religion and become a tool in the hands of the people. It needs to become the people … I know that this pisses off people on the Left. We like our slogans, symbols and anthems. We like getting together as a group. We think that if we get several party initials on a poster this means we are going to win. No way. [Winning] is about people’s anger and hopes. It is about reaching people who otherwise would see us as aliens because the Left has been defeated. … What should democrats do? Democracy is taking power off those that monopolise it and sharing it out among everyone, and anyone can understand that. … 15-M sent a damned message — firstly to the Left and there were left-wingers that took it badly. I remember Left leaders saying “I’ve been ‘indignado’ [outraged] for 30 years. Are these kids going to come and tell me what being outraged is all about?” OK, but it wasn’t you that brought together hundreds of thousands in the Puerta del Sol. The fact that [15-M] held the largest mobilisation since the NATO referendum and that this has been able to change this country’s political agenda to put the demand for democracy first, does that reveal [the Left’s] strength? No, it shows our damned weakness. If the unions and social organisations were organised, we wouldn’t need things like [Podemos]. The problem is that in times of defeat so you don’t get defeated again, …. you have to think and say “we can be the majority”.

— Iglesias, speaking in February during a debate with Alberto Garzón of Izquierda Unida (IU; United Left)