https://blog.p2pfoundation.net/mark-pesce-on-the-death-of-mass-media/ Researching, documenting and promoting peer to peer practices Mon, 19 Oct 2009 22:58:42 +0000 hourly 1 https://wordpress.org/?v=5.5.17 https://blog.p2pfoundation.net/mark-pesce-on-the-death-of-mass-media/comment-page-1/#comment-418969 Mon, 19 Oct 2009 22:58:42 +0000 http://blog.p2pfoundation.net/mark-pesce-on-the-death-of-mass-media/2008/02/05#comment-418969 […] post by P2P Foundation » Researching, documenting and promoting peer to peer practices and syndicated here by […]

]]> https://blog.p2pfoundation.net/mark-pesce-on-the-death-of-mass-media/comment-page-1/#comment-200429 Wed, 12 Mar 2008 06:23:09 +0000 http://blog.p2pfoundation.net/mark-pesce-on-the-death-of-mass-media/2008/02/05#comment-200429 s not to say creating and holding onto 1,000 true fans is easy. As Mr. Kelly puts it, “The key challenge is that you have to maintain direct contact with your 1,000 True Fans.” Notice the inclusion of the word ‘direct†in his statement. Itâ€s virtually impossible to mass-market a book anymore. The only ‘mass†that exists today is the mass that congregates daily online, and thatâ€s not so much a mass as it is a billion little niches. [...]]]> […] That’s not to say creating and holding onto 1,000 true fans is easy. As Mr. Kelly puts it, “The key challenge is that you have to maintain direct contact with your 1,000 True Fans.” Notice the inclusion of the word ‘direct’ in his statement. It’s virtually impossible to mass-market a book anymore. The only ‘mass’ that exists today is the mass that congregates daily online, and that’s not so much a mass as it is a billion little niches. […]

]]>