My friend Adam Arviddson is very happy about the increasing uptake of the ethical tool Actics, which a Digg item says “will be as big as Facebook! A social network for individuals and companies to demonstrate and live up to their ethical values.”

The original article by Peter Scholtus at Treehugger gives a good explanation of what the project is about:

“Whether you are a business or an individual, Actics provides you with an ethical reality check and helps you turn your ethical visions into authentic actions. By signing up to this free social network, your corporate values will shine in the spotlight- a type of transparency more and more in demand, no matter what industry you belong to. It also works the other way around for you. If you are the one looking for a restaurant, lawyer or school, you can check out the ones with a high Actics rating and the ethical values important to you.

How does is work? Like with any other social network, you register and define who you are for your profile. Since this one is all about actions and ethics, you get to choose your corporate or personal values and state how you act them out. It is then up to your friends, clients or investors to rate you out of 100 for how true you are to your values. To help you out, they can also send you suggestions and endorse you. A great feature of this software is that a plugin, showing your ethical performance, can be integrated into your website or your company’s intranet if you want to share your results with a bigger network.”