Good post. Thank you. The quotes are particularly powerful.

If you have not seen Time’s recent article “The Responsibility Revolution (http://www.time.com/time/nation/article/0,8599,1921444,00.html), it’s worth the read. Drives home the points you make.

In addition, you may want to download a recently issued report by the The James Irvine Foundation entitled “Convergence: How Five Trends Will Reshape the Social Sector”. The report is primarily written to help non-profits understand the dramatically shifting landscape for social activism. However the key findings about Gen Y attitudes, technology and other factors are highly relevant to how companies that possess a deep sense of social purpose at the core of their business strategy will increasingly connect with consumers around share values.

Deron Triff
CEO
Changents.com

…… “You can’t ignore the impact your company has on the community & the environment. CEO’s used to frame thoughts like these in the context of moral responsibility, but now, it’s also about growth and innovation In the future, it will be the only way we do business”…….
– Paul Cescau, CEO, Unilever

….. I think that the world has reached a CSR tipping point now We’re beyond the debates over whether CSR is something that needs to be done or not—it’s now mostly about HOW DO WE DO IT!
It’s about creating sustainable value!……
– Steve Fludder vice president, ecomagination, GE

… “There is a growing body of evidence that companies which manage environmental, social, and governance risks most effectively tend to deliver better risk-adjusted financial performance than their industry peers. Moreover, all three of these sets of issues are likely to have an even greater impact on companies’ competitiveness and financial performance in the future” …….. – Jean Frijns Chief Investment Officer ABP Netherlands (largest pension fund in the world)

Please have a view at my presentations on slideshare about CSR & HR (CSR – HR = PR)
http://www.slideshare.net/alhoupart/iso-26000-hr-human-resources-human-responsible-management-short-introducing-overview-by-alexander-crpin

Best regards,

Alexander Crepin