The Unmediated blog reports the following tidbit of culture jamming:

 

“The objective of GWEI  “is to hijack hits from people searching for information and subsequently lure them into clicking the ads.

Each time someone clicks one of the Google text-ads, GWEI receives a micropayment, which will be invested in Google shares, meaning that Google will slowly be bought via its own advertisement-system.

The project is a critique of Google’s growing monopoly of information“