Comments on: Freedom of choice vs. freedom from choice https://blog.p2pfoundation.net/freedom-of-choice-vs-freedom-from-choice/2006/10/24 Researching, documenting and promoting peer to peer practices Tue, 24 Oct 2006 20:34:19 +0000 hourly 1 https://wordpress.org/?v=5.5.15 By: Bas Reus https://blog.p2pfoundation.net/freedom-of-choice-vs-freedom-from-choice/2006/10/24/comment-page-1#comment-6455 Tue, 24 Oct 2006 20:34:19 +0000 http://blog.p2pfoundation.net/?p=549#comment-6455 Just a brainwave as I am writing my preliminary conclusions on my thesis which addresses a similar problem. My research tries to answer the question “How to support customization and personalization for pure digital products in the Internet economy to dramatically decrease complexity and search costs for consumers, so variety can be maximized?”

Preliminary answers to this question are to present choice sets by attribute rather than by alternative (Huffman and Kahn, 1998), to make use of personal recommendations (Stegmann et al., 2006), to increase consumer expertise (Dellaert and Stremersch, 2004; Piller et al., 2005; Huffman and Kahn, 1998), and to make use of collaborative co-design (Piller et al., 2005).

Of course, the Internet connection should not be a limitation. Again, these are preliminary conclusions, final conclusions will not take long. When done, my thesis can be downloaded from http://bottomup.wordpress.com/

Other recommended readings: ‘The tyranny of choice’, by Barry Schwartz.

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