“The common vision of Fairmondo is to create a true alternative to the big online marketplaces and thereby provide a model for others who want to set up democratic and fair business at a larger scale. My personal long term vision is to create a multinational cooperative that is strong enough to outcompete the very big players currently dominating the market.”

The above is a quote from co-founder Felix Weth in an interview conducted by Chelsea Rustrum for Shareable.

Fairmondo wants to create a scalable fair ecommerce platform and is one of the pioneering platform cooperatives with a innovative redistribution scheme that honours unpaid contributions.

* Chelsea Rustrum: How did you originally fund Fairmondo and how are you sustaining it now? Did the crowdfunders automatically become members or was that a separate process? How does all of this work legally?

Felix Weth: We originally funded Fairmondo through crowdfunding, using a platform to distribute coop-shares. The crowdfunding platform thereby provided an escrow service—they collected the membership applications and once our campaign had successfully ended, they handed the applications to us. We thus applied the requirements of German cooperative law to the crowdfund. Since then, we regularly do a membership campaign. Today, our monthly costs are covered through income from fees and subscriptions by customers.

We used the German platform startnext.com. With them, we developed a solution of how we could crowdfund coop shares through their platform. Two examples are (both still under our former name Fairnopoly): startnext.com/fairnopoly and startnext.com/fairnopoly2

So far, we’ve done two campaigns for raising member shares. Another one is scheduled this spring.

* What is your business structure in Germany and what would it be in the U.S. if you localized here as well?

Fairmondo is registered as a cooperative, according to German law. In order to preserve our vision even if the project grows big, we developed a set of principles and bylaws that we call “Cooperative 2.0”. They consist of seven core elements, which any new Fairmondo chapter needs to adapt. Among those are mechanisms to ensure democratic ownership and accountability, as well as an uncompromising commitment to transparency. Internally, local coops are largely free to adapt their preferred modes of operation. In Germany we are adapting a holacracy type of process.

Here are the seven core elements of Cooperative 2.0:

* 9/10 people have to agree to change anything in the general principles
* Democratic accountability to all stakeholders
* Independence of individual vested interests
* Uncompromising transparency
* Distributed profits (see 4/4 profit distribution model)
* The magic of the crowd
* Open source

* What is your management model?

There is no specific management model attached to Fairmondo’s coop 2.0 model. In accordance with German coop law, we have a managing board that is responsible (and liable) for running the company. Formally, this board takes decisions and is free to set up internal organizational processes.

The one thing that is special in our model is that the managing board is elected by the employees. This enables employees to elect a new board if they do not support the management style implemented by the existing board, or if they feel they do not get sufficient voice in the design of these processes. Combined with the principle of uncompromising transparency, employees are thus empowered to make sure that the company is run in a way they are comfortable with.

The managing board knows it can be replaced by the employees, so it has a direct incentive to work for an open and respectful organizational culture and to listen to their needs, suggestions and critique. Which specific style or model suits the needs of the team best, is really left to the people in place.

In our coop back in Germany, we are in the process of introducing a holacracy variant, because it comes closest to what we have been practising so far. But this can change when people change, when organizational growth requires different solutions, or when we learn of new useful management models.

* How do you pay your employees? Do you feel they are adequately compensated or does that come once there is a surplus?

Right now we work on a very limited budget and this forces us to work with very moderate salaries. We did and do communicate this constraint on our job ads and interviews. At one moment we did have to reduce our team, which at the time was mainly paid through the starting capital we raised in our crowdfunding campaign. We then had to restructure into a setup that is covered by our monthly income.

As we have monthly presentations of our budget situation with the team, everybody was aware of this. The restructuring was then a quite difficult process in which we brought employees’ needs, business needs, and budget limitations into a balance that worked for us. Also, Fairmondo is supported by many volunteers (including the managing board), and some employees choose to work more time than they are paid for.

In order to compensate for this, our Cooperative 2.0 model uses a special “Fair Founding Point” system. For every unpaid hour contributed to Fairmondo, members receive an equal number of 200 points. These points are registered in the bylaws and entitle those members to an extra share of the surplus once the cooperative works successfully enough to actually make one.

* Can you please explain your four-pronged approach for distributing surplus?

Fairmondo aims at very broad membership (We now have over 2,000 members, if successful it should have hundreds of thousands.). We therefore defined very clearly what should happen with any surplus in case our business grows big:

* One quarter is distributed to members through their shares
* One quarter is distributed through the Fair Founding Points just mentioned
* One quarter goes as donations to nonprofits that the users decide on
* The last quarter is used for developing the wider Fairmondo project”

1 Comment Fairmondo: an ethical and cooperative ecommerce platform

  1. AvatarBrian Powell


    I want to start a discussion about using peer-to-peer lending to support smallholder farmers all over the world. I would like to incorporate Fairmondo’s concepts and approach in my business model.

    Why P2P lending for smallholder farmers?
    • To give people like me a chance to make a real difference in the world while making a good return on our investments.
    • Because P2P lending is the best investment opportunity the middle class has ever had.
    • Because I believe trickle-down economics is destabilizing the world and I want to turn the tide.
    • Because poverty is bad.
    • Because small-holder farmers are hardworking people who just need the right tools to grow.
    • Because I believe the technology exists and if we can just get a crowd behind it, we can make impact-first peer-to-peer lending a powerful force in bettering the world.

    Why use P2P lending to support small holder farmers in particular?

    I believe in bottom up economics. (The opposite of trickle-down economics.) Local entrepreneurs can develop local solutions to many of the world’s problems, but they need viable markets to grow their businesses in and markets are built on buyers, who have to have money to buy.
    Approximately 1.5 billion people around the world are smallholder farmers. They include 75% of the world’s poorest people but are also some of its hardest working. I believe that, despite the incredible growth and innovation in other industries, “agriculture remains the best opportunity for…smallholder households to escape poverty. Studies show that income growth generated by agriculture is up to four times more efficient in reducing poverty than growth in other sectors (Growth Commission, 2008).” By increasing the income generated and retained on small farms, we will not only help 75% of the world’s poorest escape poverty, but also help secure humanity’s future food supply, promote bio-diversity and encourage widespread economic growth.
    • By building the buying power at the bottom of the pyramid, we will generate markets for local entrepreneurs.
    • By increasing the retained income of farm families, we will promote education by enabling them to pay school fees.
    • By increasing the retained income of farm families, we will promote health care by enabling them to pay health service fees.
    • By connecting farm families with the knowledge and power of the internet, we will promote a new generation of global entrepreneurs.

    There are a lot of issues to consider in extending P2P lending to the world’s smallholder farmers and I would like to build a community of people interested in discussing them and brainstorming practical solutions for opening up this powerful new capital market.

    Please join the conversation by visiting https://www.causes.com/campaigns/100497-talk-about-impact-first-peer-to-peer-lending or emailing me at [email protected].

    Interested but not entirely sure what I am talking about? Check out these websites for a bit of background and inspiration:

    Microfinance: https://www.kiva.org/about/microfinance

    Peer-to-peer lending: http://www.marketwatch.com/story/why-income-investors-should-consider-peer-to-peer-lending-2015-12-29 and http://peerfinance101.com/list-peer-to-peer-online-loans-sites/

    Impact-first investing: http://www.trilincglobal.com/trilinc-blog/impact-investing/

    Smallholder farmers: http://www.cgap.org/news/new-cgap-report-smallholder-diaries

    I look forward to hearing your thoughts and ideas! And please pass this along to any of your friends that might be interested.

    Best regards,

Leave A Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.