We continue our discovery of Jeff Vail’s stimulating ideas.

In this blog entry on anti-economies, he first outlines the assumptions of neoclassical economy:

Economy of place is the concept that some things are more efficiently done in certain places. Economy of scale is the concept that it is more efficient to do lots of one thing rather than trying to do a little of everything.

He then offers 2 alternatives directions:

1) replacing economies of place by economies of independence and diversity:

Economy of Independence: There is a certain, undeniable efficiency of not depending on things beyond your control. If Lampedusa’s primary economic product is capers, and if they depend on a strong market for capers to be able to purchase other fundamentals like food, clothing, shelter, etc., then they may reap the advantage of economy of scale, but they certainly also incur the disadvantage of diseconomy of dependence. Their prosperity–that is, the value of their economy of scale production–is dependent on the fickle demand for their one product. In addition, the diseconomy of dependence also demands that they incur increasing transaction costs for all the products that they must import…

Economy of Diversity: There is also a certain, undeniable efficiency found in diversity. No two environments are the same, no two sets of initial conditions are the same, and therefore there is no single solution to these diverse problems. While paying an architect to produce just one home design and then duplicating that design across endless tracts of land is efficient due to economy of scale, it is also inefficient due to failure to exploit economy of diversity. Every home site is slightly different, with different sun exposure, microclime, prevailing winds, views, etc. Not to mention that every occupant has different needs. The efficiency of designing each home to meet the exact demands of its site and occupant is an example of economy of diversity.

2) replacing economies of scale by economies of simplicity and ontogeny:

Economy of Simplicity: Economy of place and scale create massive information processing burdens–that is, the burden to coordinate the production of specialized elements (economy of scale) and distant elements (economy of place). The larger the hierarchal organization, the greater the percentage of its effort that must be dedicated to internal information process, command and control, etc. While small localized production faces diseconomies of place and scale, it also reaps economy of simplicity: One guy going out to check his chickens doesn’t have to allocate much of his time to HR concerns, vision statements, planning meetings, etc. He just goes out and checks his chickens. So while his time may be less efficiently spent, he spends nearly 100% of his time on that task. In a major corporation, let’s say Tyson, a significant portion of their cumulative time is spent on tasks other than their direct production of chickens.

Economy of Ontogeny: Finally, while spending your entire life attaching button B to sleve hole A may be amazingly efficient from the perspective of economy of scale, it isn’t exactly fulfilling. It might even make you go insane. This isn’t just whining–our genetic ontogeny creates certain inflexible limits on the tolerances of human activity. These limits are murky and far-reaching, but one pretty clear example is that a person who gets to make an entire shirt will enjoy better mental health than someone who just attaches button B–and from a purely economic standpoint, that superior mental health makes them a more efficient, more reliable, longer lasting human asset. It may seem like an insensitive analysis, but the point is actually quite humane: keeping people happy will also make them more economically efficient. So even if it comes at the cost of economy of scale, economy of ontogeny may be worth the cost…