Book: Fuchs, Christian. 2014. Digital Labour and Karl Marx. New York: Routledge. ISBN 978-0-415-71615-4.
“How is labour changing in the age of computers, the Internet, and social media? such as Facebook, Google, YouTube, Weibo and Twitter? In Digital Labour and Karl Marx, Christian Fuchs attempts to answer that question, crafting a systematic critical theorisation of labour as performed in the capitalist ICT industry. The book Digital Labour and Karl Marx shows that labour, class and exploitation are not concepts of the past, but are at the heart of computing and the Internet in capitalist society. It argues that we therefore need an engagement with Karl Marx’s theory to understand digital and social media today.
The work argues that our use of digital media is grounded in old and new forms of exploited labour. Facebook, Twitter, YouTube, Weibo and other social media platforms are the largest advertising agencies in the world. They do not sell communication, but advertising space. And for doing so, they exploit users, who work without payment for social media companies and produce data that is used for targeting advertisements. The book presents case studies that show that user’s activities on corporate social media is just one form of digital labour. Their usage is enabled by the labour of slaves and other highly exploited workers extracting minerals in developing countries, hardware assemblers in China, California and other parts of the world who face extremely hard working conditions that remind us of the industrial labour that Karl Marx described in 19th century Britain, low paid software engineers and information service workers in developing countries who provide labour for transnational ICT companies in the West, highly paid and highly stressed software engineers at Google and other Western ICT companies, or e-waste workers who disassemble computers under toxic conditions.
The case studies in Fuchs’ book show that the profitability of ICT companies is built on the lives and deaths of a global class of exploited workers whose labour is anonymously connected an international division of digital labour. Christian Fuchs, Production and use of digital media are embedded into multiple forms of exploitation. The information society is first and foremost a capitalist class society. The only solution is that we become conscious as a new working class and find ways to overcome the realities of exploitation.
PART I Theoretical Foundations of Studying Digital Labour
- 1. Introduction
- 2. An Introduction to Karl Marx?s Theory
- 3. Contemporary Cultural Studies and Karl Marx
- 4. Dallas Smythe and Audience Labour Today
- 5. Capitalism or Information Society?
PART II Analysing Digital Labour: Case Studies
- 6. Digital Slavery: Slave Work in ICT-Related Mineral Extraction
- 7. Exploitation at Foxconn: Primitive Accumulation and the Formal Subsumption of Labour
- 8. The New Imperialism?s Division of Labour: Work in the Indian Software Industry
- 9. The Silicon Valley of Dreams and Nightmares of Exploitation: The Google Labour Aristocracy and Its Context
- 10. Tayloristic, Housewifized Service Labour: The Example of Call Centre Work
- 11. Theorizing Digital Labour on Social Media
PART III Conclusion
- 12. Digital Labour and Struggles for Digital Work:The Occupy Movement as a New Working-Class Movement? Social Media as Working-Class Social Media?
- 13. Digital Labour Keywords
” On the whole, I’m very impressed with it. It’s 400 pages, comprehensively structured with a glossary at the back, and so a very useful reference and teaching resource. It combines a good discussion of Marx’s critique of political economy with a literature review and several illustrative case studies.
Fuchs’ book opens with:
“How is labour changing in the age of computers, the Internet, and “social media” such as Facebook, Google, YouTube and Twitter? In Digital Labour and Karl Marx, Christian Fuchs attempts to answer that question, crafting a systematic critical theorisation of labour as performed in the capitalist ICT industry. Relying on a range of global case studies – from unpaid social media prosumers or Chinese hardware assemblers at Foxconn to miners in the Democratic Republic of Congo – Fuchs sheds light on the labour costs of digital media, examining the way ICT corporations exploit human labour and the impact of this exploitation on the lives, bodies, and minds of workers.”
From this we are made aware that this is not a book about ‘immaterial labour’ or ‘cognitive capitalism’, although it discusses these theories, but rather it is primarily a critique of the forms of labour that contribute to the production of Information and Communication Technologies (ICT).
The book is divided into three main sections: Theory, case studies and conclusions.
The first section begins with an introduction to what ‘digital labour’ refers to and why it should be studied. Fuchs defines digital labour through reference to examples: mining for minerals used in mobile phones; Foxconn factory workers; Google software engineers; Amazon’s Mechanical Turk; Amazon’s warehouse workers; Work.Shop.Play, a website that rewards people for completing surveys for market research; and crowdsourcing the translation of Facebook’s website into other languages. From this, Fuchs defines ‘digital labour’ in the following way:
“These examples outline various forms of labour associated with the ICT industry. They differ in amount in regard to the levels of payment; health risks; physical, ideological and social violence; stress; free time; overtime; and the forms of coercion and control the workers are experiencing, but all have in common that human labour-power is exploited in a way that monetarily benefits ICT corporations and has negative impacts on the lives, bodies or minds of workers. The forms of labour described in this book are all types of digital labour because they are part of a collective work force that is required for the existence, usage and application of digital media. What defines them is not a common type of occupation, but rather the industry they contribute to and in which capital exploits them.” (p. 4)
In the book’s glossary (‘Digital Labour Keywords’), the entry for digital labour is:
“Digital labour Digital labour is alienated digital work: it is alienated from itself, from the instruments and objects of labour and from the products of labour. Alienation is alienation of the subject from itself (labour-power is put to use for and is controlled by capital), alienation from the object (the objects of labour and the instruments of labour) and the subject-object (the products of labour). Digital work and digital labour are broad categories that involve all activities in the production of digital media technologies and contents.
This means that in the capitalist media industry, different forms of alienation and exploitation can be encountered. Examples are slave workers in mineral extraction, Taylorist hardware assemblers, software engineers, professional online content creators (e.g. online journalists), call centre agents and social media prosumers. In digital labour that is performed on corporate social media, users are objectively alienated because (a) in relation to subjectivity, they are coerced by isolation and social disadvantage if they leave monopoly capital platforms (such as Facebook); (b) in relation to the objects of labour, their human experiences come under the control of capital; (c) in relation to the instruments of labour, the platforms are not owned by users but by private companies that also commodify user data; and (d) in relation to the product of labour, monetary profit is individually controlled by the platform’s owners. These four forms of alienation constitute together the exploitation of digital labour by capital. Alienation of digital labour concerns labour-power, the object and instruments of labour and the created products.” See also: digital work Digital work Digital work is a specific form of work that makes use of the body, mind or machines or a combination of all or some of these elements as an instrument of work in order to organize nature, resources extracted from nature, or culture and human experiences, in such a way that digital media are produced and used. The products of digital work are depending on the type of work: minerals, components, digital media tools or digitally mediated symbolic representations, social relations, artefacts, social systems and communities. Digital work includes all activities that create use-values that are objectified in digital media technologies, contents and products generated by applying digital media.
See also: digital labour” (p. 352)
I’ve quoted these in full because it’s important to know what we’re analysing and because I want to determine whether and how ‘academic labour’ differs from ‘digital labour’. After all, I am engaged in implementing a digital education strategy at my university, I have run a number of ICT related projects over the years and I think the label ‘digital scholar’ applies to academics like me. Am I a digital worker? Is my academic labour also digital labour?
From Fuchs’ definitions, we can say that digital labour is indeed a “broad category”. I think we can distil it as:
Alienated and exploited digital work which is defined by its association with the ICT industry; it creates value for that industry. It incorporates all physiological aspects of the human body, its relationship to nature and machines. It is objectified in digital goods as well as services that are reliant on digital goods.
Another way to define digital labour is to question what it is not. Can we think of a type of labouring activity that can not be included under this broad category? We have seen above that ‘digital work’ is not defined by its direct relationship to digital outputs. For example, in a month of work, the miner of minerals for a mobile phone may never encounter an ICT technology. They may live without access to electricity, walk to work, dig holes and that is the extent of their labouring routine. As Fuchs notes in the introduction to his case study on the slavery of mineral mining (what he calls ‘digital slavery’), “most of the slaves who extract these minerals have never owned a computer or laptop.” (p.155) So in thinking about non-digital labour, we need to think of a type of labouring activity where the ICT industry does not profit from it in any way and it does not produce ICT goods or any services that rely on ICT.
The first thing that comes to my mind is food production. Is this digital labour? The food commodity is not a digital object, yet according to Fuchs’ definition, I think large-scale, industrial food production and manufacturing (e.g. ‘e-agriculture‘) could count as digital labour. It is highly mechanised and relies on the global trade of food commodities. The ICT industry definitely benefits from the production processes of food, even apart from it keeping their workers alive.
What about nursing? The ICT industry definitely benefits from the medical and care professions. The act of care in a hospital or care home can be seen as contributing to the profits of the ICT industry. It may at first seem like a long stretch between patient care and the revenues of Dell, for example, but the labour of a nurse includes the use of ICT and management of that labour requires the use of ICT. Cisco, for example, thinks that ‘ICT [is] at the heart of NHS reform‘. [pdf] It is an “integral and underpinning part of NHS business”.
The issue that Fuchs’ definition of digital labour points to is that it could include most types of labour. Even slavery is referred to as ‘digital slavery’.” (http://josswinn.org/2014/03/digital-labour-academic-labour-and-karl-marx/)