“While with traditional social bookmarking services like del.icio.us the emphasis is satisfying a personal need while allowing the whole world to benefit from it, the relationships that ensue are often very impersonal and limited to extending one’s own ability to find interesting content without ever socializing with those serving it you.

Blue Dot moves you a step forward, giving greater strength to the social aspect and to the ensuing opportunities for a highly personalized and more intimate social networking experience. Rather than sharing your opinions with the world, Blue Dot offers you a way of entering into a dialogue with the people you already know.”

(via Robin Good)