Regards,
Steve
there are many reasons why this is a very bad idea. just one: e.g. in germany you are allowed to make copies of commercial cds for your friends. i think the law does not mention the number of cds you are allowed to burn, but obviously there is a limit. a friend who – legally – got a copy of a commercial cd from me can, as far as i understand that law, give away copies to his friends… if there was a “waterwark” on the cd it would be my watermark. but what i did would be perfectly legal – in germany – and it is no one’s business to find out what cd i might have given to whom!
what about second hand stuff…? the watermark does not change when there is a new owner…
what about things you buy as a present…? will companies start suing grandmothers because their nephews made digital copies of a particular product and gave it away (maybe even legally in certain countries) to their friends…?
what about theft or loosing e.g. a cd…?
this watermark concept is such a stupid idea. there is nothing good about it. those companies have not understood why drm – of any kind – is a very bad thing.
people wake up:
there will always be those who get your product for free. be it because they don’t want to pay for it (then ask yourself “why?”) or because they don’t have the money. in the latter case i would think that it is morally perfectly ok to get stuff for free when this is in form of a digital copy (in contrast to a physical product where a company really looses money if someone steals a product).
and those who have the money and really like a product will – most of the time – pay for that product!
so the only thing companies should worry about is how to make a great product that people would want to buy. investing time and money in new drm technology only makes a product more expensive – and of course the consumers (we) are the ones who have to pay for the development of another silly drm technology.
drm – of any kind – is about greed and fear. let’s please all boycott any company that uses any kind of drm. this is so wrong, they have not understood anything. “watermark” might sound good because it has “water” in it, but to me this sounds as bad as when (like in the irak war) there are discussions about “mini-nukes”:
something as bad as a nuclear weapon, drm or cigarettes does not get any better if you make a “light” version of it – this is only an attempt to make something bad look good.
i am sure it will just be a matter of time until someone comes up with a way to change a watermark drm – hopefully.
and then there are of course privacy concerns: do you really want companies to have lists of things you buy, with your name and address just so that they can make sure you don’t share their products with your friends…?
f*** them. f*** drm.
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