I used Google Analytics to review our progress in reach through our blog, using a year on year comparison between 2006 and 2007. The figures are slightly skewed because we only started in February, but I think that overall the news is good. We doubled our audience, but of course it is admittedly a small niche audience, and our wiki is much more popular. How much would those figures change if we knew the RSS subscriptions and such? Our blog-gardener James Burke notifies me we have 583 subs through our rss feed.

One issue I’d like to address is the discrepancy between the Google Analytics view of our http://p2pfoundation.net wiki, and the figures provided by Mediawiki itself. Either the mediawiki is over-reporting, or Google Analytics is under-reporting. Any expert commentary is more than welcome.

Overview of Visits

All figures are for 2007, except for growth rates comparing 2007 to 2006

41,547 Visits

30,184 Absolute Unique Visitors

– Of which 72.13% came only once, But nearly 15% came 9 times or more

– Where they came from:

18.18% Direct Traffic

37.78% Referring Sites , 4.65% through p2pfoundation.net

44.02% Search Engines , 3.35% used p2p in search engine; 0.81% used p2p foundation

Focusing on the content:

63,083 Pageviews

51,122 Unique Views

– Of which, 27.44% came to the home page
– The most popular categories are p2p business models, anti-p2p, and cognitive capitalism

Most popular items:

1. Ken Wilber is losing it, http://blog.p2pfoundation.net?p=244
2. Top P2P Podcasts by topic, http://blog.p2pfoundation.net/?p=651
3. Rob Myers critique of open source, http://blog.p2pfoundation.net/rob-myers-critique-of-open-source/2007/08/25
4. How ethical is the web 2.0 business model (Trebor Scholz), http://blog.p2pfoundation.net/how-ethical-is-the-new-web-20-business-model-trebor-scholz/2007/02/09
5. The emerging attention economy http://blog.p2pfoundation.net/?p=698

Top list of less-obvious keywords used in search engines (i.e. not p2p etc..)

1. relationality
2. cognitive capitalism
3. adam arvidsson

Year on year trends

+86.21% growth in page views
+96.43% growth in unique views
+107.31% growth in visits
+125.17% growth in absolutely unique visitors
-21.46% decline in referrals, but growth both in direct traffic (+11.81%) and from search engines (+23.52%)
+156.07% growth in traffic generated through keywords in search engines