suggest that primary attractions of brands (other than quality reputation), are 1) ease of return of defective/unpleasing brand item; 2) brand display for status raising.

suggest that the delinking of mfg locus throughout the consumer choice chain, destroys the mystique of production, and rationalizes production cost to the point where human work in the mfg of goods will no longer support a moral (or even minimum) distribution of purchasing power.

therefore, “profit” as the ultimate goal and as a technique of 1) distributing reward to inside participants; and 2) selecting the “fittest” goods within a competitive retail space, will not support a minimum flow of purchasing power to the mass of people within the whole system.

and as we see, the “profit” based economic cycle eventually beggars all except those who deal in the distribution of the unit of profit.