Comments on: Actics, a way to measure the social impact of companies and organizations? https://blog.p2pfoundation.net/actics-or-how-to-measure-the-social-impact-of-companies-and-organizations/2007/03/28 Researching, documenting and promoting peer to peer practices Mon, 13 Oct 2014 12:18:25 +0000 hourly 1 https://wordpress.org/?v=5.5.15 By: james https://blog.p2pfoundation.net/actics-or-how-to-measure-the-social-impact-of-companies-and-organizations/2007/03/28/comment-page-1#comment-47709 Wed, 28 Mar 2007 15:05:31 +0000 http://blog.p2pfoundation.net/actics-or-how-to-measure-the-social-impact-of-companies-and-organizations/2007/03/28#comment-47709 It’s a great start. My question is related to the old company PR problem. You are company X and add your values to an Actics tool that records peoples feedback to your company. So what happens when i find that i want to rate your company on a value not included in the 3 you have earmarked for publishing. Old school advertising is about shouting at consumers and branding, trying to present an image that the company internally conjures up itself, and not the true perceived image by an aggregate of consumers/users/citizens of that company. How do you expect to expand your tool to take this into account? Other comments i have mentioned earlier are merely interaction design issues. Noone understand what Actice means or the numbers written with a plus or minus sign. You need to make some changes here so people “get” your tool immmediately. The pop-up is also not such a great idea…although i can see the screen real estate issues and why you chose a popup.

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