The ethical surplus and its monetization: quote from Adam Arvidsson
A very clear quote from Adam Arvidsson:
“Informational capitalism is characterized by a growing separation between production and valorization. The production of immaterial values like knowledge, affect and sociality increasingly takes place in autonomous processes of technologically empowered communication that unfolds among users themselves. Their valorization occurs through the ability to appropriate a share of the global surplus, which is distributed on financial markets. The ability to accumulate an ethical surplus therefore becomes a necessary condition for the ability to appropriate surplus value. Therefore recent forms of brand management, that intervene directly on social communication without relying primarily on advertising and other forms of propaganda are becoming a central managerial technique for the information economy in general.�
June 26th, 2006 at 6:59 am
[...] One of the people I really admire for his insights into the new economy is Adam Arviddson of the Actics blog, who we recently quoted on the Ethical Economy. [...]
July 17th, 2006 at 2:25 pm
[...] 4) We re-blogged an item from Adam Arvidsson, who really gets it about the P2P economy in his recent book on Zero Advertising Brands, on the ‘General Intellect at Procter & Gamble’. Read here about his ethical economy evaluation tool. [...]