Project of the Day: Credibles

“Credibles crowd-funds small, sustainable food-related businesses. The re-payment of the funding is in-kind – edible credits, or Credibles. The Clearbon platform manages and balances the shared credits among multiple businesses, giving the funder more liquidity for redemption.”

An explanation excerpted from Mira Luna:

“Several years back a group of us currency geeks got together at the Hub SOMA and NoiseBridge for brainstorming sessions to ponder how to link local currencies to the all important food system for better currency flow and convert it into credit for cash-strapped farmers. Credibles cofounder Arno Hesse, also of Slow Money, was part of those meetings and helped dream up Credibles’ brilliant model – one part loyalty program, one part Slow Money investment, one part crowdfunding campaign, and one part credit currency. Several years ago just a pipe dream, Credibles now helps fund local food businesses by paying for food ahead of time, in exchange for edible credits.

Here’s how Credibles works: food enterprises issue store credits for money received in advance. Customers and fans prepay the business on the Credibles website. In exchange, they receive a balance of Credibles — or edible credits — that they “eat up” over time. One Credible equals $1. To make Credibles appealing, participating businesses offer a bonus for paying up front. For example, a yogurt producer gives a customer 10 percent extra product when he pays $200 or more up front. That means he receives 220 Credibles.”

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