On the link between community, monetization, and gifting

Excerpted from Charles Eisenstein:

“Com­mu­nity is nearly im­pos­si­ble in a highly mon­e­tized so­ci­ety like our own. That is be­cause com­mu­nity is woven from gifts, which is ul­ti­mately why poor peo­ple often have stronger com­mu­ni­ties than rich peo­ple. If you are fi­nan­cially in­de­pen­dent, then you re­ally don’t de­pend on your neigh­bors—or in­deed on any spe­cific per­son—for any­thing. You can just pay some­one to do it, or pay some­one else to do it.

In for­mer times, peo­ple de­pended for all of life’s ne­ces­si­ties and plea­sures on peo­ple they knew per­son­ally. If you alien­ated the local black­smith, brewer, or doc­tor, there was no re­place­ment. Your qual­ity of life would be much lower. If you alien­ated your neigh­bors then you might not have help if you sprained your ankle dur­ing har­vest sea­son, or if your barn burnt down. Com­mu­nity was not an add-on to life, it was a way of life. Today, with only slight ex­ag­ger­a­tion, we could say we don’t need any­one. I don’t need the farmer who grew my food—I can pay some­one else to do it. I don’t need the me­chanic who fixed my car. I don’t need the trucker who brought my shoes to the store. I don’t need any of the peo­ple who pro­duced any of the things I use. I need some­one to do their jobs, but not the unique in­di­vid­ual peo­ple. They are re­place­able and, by the same token, so am I.

That is one rea­son for the uni­ver­sally rec­og­nized su­per­fi­cial­ity of most so­cial gath­er­ings. How au­then­tic can it be, when the un­con­scious knowl­edge, “I don’t need you,” lurks under the sur­face? When we get to­gether to con­sume—food, drink, or en­ter­tain­ment—do we re­ally draw on the gifts of any­one pre­sent? Any­one can con­sume. In­ti­macy comes from co-cre­ation, not co-con­sump­tion, as any­one in a band can tell you, and it is dif­fer­ent from lik­ing or dis­lik­ing some­one. But in a mon­e­tized so­ci­ety, our cre­ativ­ity hap­pens in spe­cial­ized do­mains, for money.

To forge com­mu­nity then, we must do more than sim­ply get peo­ple to­gether. While that is a start, soon we get tired of just talk­ing, and we want to do some­thing, to cre­ate some­thing. It is a very tepid com­mu­nity in­deed, when the only need being met is the need to air opin­ions and feel that we are right, that we get it, and isn’t it too bad that other peo­ple don’t … hey, I know! Let’s col­lect each oth­ers’ email ad­dresses and start a list­serv!

Com­mu­nity is woven from gifts. Un­like today’s mar­ket sys­tem, whose built-in scarcity com­pels com­pe­ti­tion in which more for me is less for you, in a gift econ­omy the op­po­site holds. Be­cause peo­ple in gift cul­ture pass on their sur­plus rather than ac­cu­mu­lat­ing it, your good for­tune is my good for­tune: more for you is more for me. Wealth cir­cu­lates, grav­i­tat­ing to­ward the great­est need. In a gift com­mu­nity, peo­ple know that their gifts will even­tu­ally come back to them, al­beit often in a new form. Such a com­mu­nity might be called a “cir­cle of the gift.”

For­tu­nately, the mon­e­ti­za­tion of life has reached its peak in our time, and is be­gin­ning a long and per­ma­nent re­ced­ing (of which eco­nomic “re­ces­sion” is an as­pect). Both out of de­sire and ne­ces­sity, we are poised at a crit­i­cal mo­ment of op­por­tu­nity to re­claim gift cul­ture, and there­fore to build true com­mu­nity. The recla­ma­tion is part of a larger shift of human con­scious­ness, a larger re­union with na­ture, earth, each other, and lost parts of our­selves. Our alien­ation from gift cul­ture is an aber­ra­tion and our in­de­pen­dence an il­lu­sion. We are not ac­tu­ally in­de­pen­dent or “fi­nan­cially se­cure” – we are just as de­pen­dent as be­fore, only on strangers and im­per­sonal in­sti­tu­tions, and, as we are likely to soon dis­cover, these in­sti­tu­tions are quite frag­ile.”

1 Comment On the link between community, monetization, and gifting

  1. Øyvind HolmstadØyvind Holmstad

    “Com­mu­nity is woven from gifts.” Yes, true! But community is also woven from tradition and religion:

    “By suppressing local particularities and turning distinctions and differences into injustices inclusiveness suppresses self-organization, and therefore social spontaneity and voluntary initiatives of all kinds.

    Ordinary people can’t act effectively unless local discretion is widely diffused and the informal good sense of the people is accepted as a generally sound basis for action. Inclusiveness rejects both. If there’s significant local discretion inequalities will result, and “the informal good sense of the people” is shot through with settled prejudgments—that is, with prejudices.

    For that reason inclusiveness requires suppression of local initiative and self-rule. Those things are unjust from the standpoint of social justice in any event. If I do something that benefits brother Bob, that’s unfair because cousin Dick and uncle Harry get left out. More generally, informal arrangements like mutual assistance based on local networks and moral codes make the benefits of social life depend on group membership. That’s obviously unjust, so such arrangements must be destroyed.

    That’s one reason schools teach children to throw off parental, communal, and religious authority. Those authorities aren’t based on liberal principles, and they lead to particular local connections that don’t benefit everyone equally. It’s also one reason antidiscrimination laws force institutions to treat the attack on traditional and natural authorities as part of their reason for being. (If they don’t insist on their total commitment to “celebration of diversity,” they’re likely to get sued.)

    The natural result of such policies is degradation of functional communities and families. Our rulers view that as a good thing. It eliminates competitors to the liberal state, frees individuals from traditional bonds that are understood as irrational and discriminatory, and clears the ground for a truly rational and just ordering of society.” – James Kalb: http://turnabout.ath.cx:8000/node/2862

    After the book of the week, The Green Left, I think James Kalb’s book, The Tyranny of Liberalism, could be a good alternative to get viewpoints from a different angle: http://www.isi.org/books/bookdetail.aspx?id=382d08f6-153e-4eb3-ae56-c8c192d8050a

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