Content no longer scales, only aggregation does
Very interesting comment on the business side of publishing in a peer to peer oriented publishing environment. Worth reading in full, we’re just reblogging the first paragraph to give you a taste of the topic.
“Can anyone think of a content business — meaning a company that produces original content — that has scaled dramatically in recent years? I can’t. Look at the businesses that have scaled — Google, MySpace, YouTube — all platforms for content, but not producers of content. Compare those to original content businesses like Weblogs, Inc., Gawker, TechCrunch, Paid Content — they are successful at their scale, but that scale is still tiny compared to the scale of the aggregation businesses. Even portals like AOL and Yahoo are much more aggregators of content than original producers of content.”
