Annual review of blog outreach
I used Google Analytics to review our progress in reach through our blog, using a year on year comparison between 2006 and 2007. The figures are slightly skewed because we only started in February, but I think that overall the news is good. We doubled our audience, but of course it is admittedly a small niche audience, and our wiki is much more popular. How much would those figures change if we knew the RSS subscriptions and such? Our blog-gardener James Burke notifies me we have 583 subs through our rss feed.
One issue I’d like to address is the discrepancy between the Google Analytics view of our p2pfoundation.net wiki, and the figures provided by Mediawiki itself. Either the mediawiki is over-reporting, or Google Analytics is under-reporting. Any expert commentary is more than welcome.
Overview of Visits
All figures are for 2007, except for growth rates comparing 2007 to 2006
41,547 Visits
30,184 Absolute Unique Visitors
- Of which 72.13% came only once, But nearly 15% came 9 times or more
- Where they came from:
18.18% Direct Traffic
37.78% Referring Sites , 4.65% through p2pfoundation.net
44.02% Search Engines , 3.35% used p2p in search engine; 0.81% used p2p foundation
Focusing on the content:
63,083 Pageviews
51,122 Unique Views
- Of which, 27.44% came to the home page
- The most popular categories are p2p business models, anti-p2p, and cognitive capitalism
Most popular items:
1. Ken Wilber is losing it, blog.p2pfoundation.net?p=244
2. Top P2P Podcasts by topic, blog.p2pfoundation.net/?p=651
3. Rob Myers critique of open source, blog.p2pfoundation.net/rob-myers-critique-of-open-source/2007/08/25
4. How ethical is the web 2.0 business model (Trebor Scholz), blog.p2pfoundation.net/how-ethical-is-the-new-web-20-business-model-trebor-scholz/2007/02/09
5. The emerging attention economy blog.p2pfoundation.net/?p=698
Top list of less-obvious keywords used in search engines (i.e. not p2p etc..)
1. relationality
2. cognitive capitalism
3. adam arvidsson
Year on year trends
+86.21% growth in page views
+96.43% growth in unique views
+107.31% growth in visits
+125.17% growth in absolutely unique visitors
-21.46% decline in referrals, but growth both in direct traffic (+11.81%) and from search engines (+23.52%)
+156.07% growth in traffic generated through keywords in search engines
January 9th, 2008 at 4:21 am
Keep up the good work — I’m a big fan.