Allen White on the Vision of Corporate Redesign for Social Purpose

What would a corporation look like that was designed to seamlessly integrate both social and financial purpose? Corporation 20/20 is a new multi-stakeholder initiative that seeks to answer this question. Its goal is to develop and disseminate corporate designs where social purpose moves from the periphery.

Watch this very interesting interview here, and for more documentation, see our sections on Open Company Formats and P2P Value Accounting:

More info, Announcing the Corporation 2020 Alliance

“Redesigning today’s corporation to embed social purpose, ensure a positive planetary footprint and create generative enterprise may be the foremost challenge of the 21st century. Because corporations represent the lion’s share of global economic activity, such redesign is a pre-condition to achieving the transformational change essential to addressing the social and ecological perils facing the world in the coming years.

In 2004, Allen White and Marjorie Kelly of the Tellus Institute launched “Corporation 20/20″, an initiative to envision models of the future corporation, both financial and non-financial, and the enabling institutions aligned with such visions. (www.corporation2020.org).

In 2011, recognizing that time is of the essence to avoid overshooting the Earth’s ecological limits, Pavan Sukhdev at Yale University drew from the vision of “Corporation 20/20” and other thought leaders to prioritize four crucial, time-bound changes to begin transforming today’s dominant 20th-century corporate model into tomorrow’s “Corporation 2020” (www.corp2020.com).

These complementary initiatives, which bridge long-term visions with a near term change agenda, have come together to form the Corporation 2020 Alliance: Transforming Today’s Corporation for Tomorrow’s World. We invite partners from business, investment, government and civil society who share our sense of urgency and opportunity to participate in this new alliance to transform today’s corporation for tomorrow’s world.

Please visit www.corporation2020.org and www.corp2020.com for updates on the Alliance’s research, meetings, communications and other activities.”

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