P2P Foundation

* New ways to measure impact will emerge. Mobile and location-awareness technology — because it will enable people to get closer to measuring their personal impact on the world in real-time — will continue to radicalize the social enterprise space and the giving experience (watch for Foursquare, Google Latitude, Loopt, FireEagle and other such geo-location “games” to become more socially conscious this year), reshaping how and what people donate. Giving money will become less important than giving voice, giving time, giving influence, and giving work. Look for social networks to create new ways to reward those who demonstrate the most activity around socially-conscious activities.

* Micro-activism will proliferate. Expect to see new start-ups modeled after The Extraordinaries, an online micro-volunteering enterprise that enables people to give short bits of their time via their mobile phones from anywhere at any time. Also look for more micro-gift enterprises to emerge, such as Dreambank.org, which allows causes or individuals in need to receive a portion of what they need or want from many people rather than get gifts or input they can’t use (such as wool blankets for weather-disaster victims in tropical climates). Additionally, look for more micro-funding groups like World Nomads, which through its Footprints program funds large-scale international development projects through micro-donations. Expect, too, the rise of micro-seed funding and 1-to-1 financing of social entrepreneurs. Additionally, get ready to see new types of micro-work enterprises to stem from SamaSource, which uses the Web to outsource digital work for larger companies to educated people living in poverty in developing nations. The micro-craze will also lead to more innovative uses of social media platforms like Twitter and Ning by social enterprises to crowdsource micro-services and influence that scales.

* More small causes will be aggregated to achieve greater impact. Consider the innovative umbrella group, Wildlife Direct, a Kenya-based nonprofit enterprise that aggregates autonomous wildlife conservation activists under a single umbrella and gives each exposure to individual donors. Says Paula Kahumbu, a 2009 PopTech fellow and Wildlife Direct’s executive director: “Underfunding is conservation’s biggest threat. By giving each of the wildlife activists a blog, we enable individual donors from around the world to communicate directly with the people they are funding.” [Think donorschoose.org meets The Huffington Post meets wildlife conservation.] The goal, says Kahumbu, is to create a single platform for the many smaller groups working to save wildlife in Africa. “We have much to share with each other — each activist or group of activists is working on a different animal or aspect of the problem. We are stronger working together than we are alone.” Additionally, the newly-launched Social Entrepreneur open API, which is a search engine for finding social entrepreneurs, is an effort to provide an exchange and transfer of information so as to avoid duplication in the “do-good” sector. One site to keep watching in 2010 is SocialActions.com, as well as the Compathos Foundation, which connects volunteers and financial resources with nonprofits through digital storytelling.

* Co-working goes mainstream. Until recently, co-working spaces — which Wikipedia defines as “the social gathering of a group of people, who are still working independently, but who share values and who are interested in the synergy that can happen from working with talented people in the same space” — were concentrated most heavily in San Francisco and New York. In the past, co-working has mostly been a way for newbie start-up founders to share space and expenses. 2010 will likely see the expansion and formalization of these types of spaces both geographically and intellectually, as more will become incubators for start-up funding and volunteer support. Example: The Unreasonable Institute, a new nonprofit, has announced it will bring 25 global social entrepreneurs to Boulder, Colo., this summer for 10 weeks to co-train, co-work, and explore seed funding collaborations. Look for more such social enterprise colonies and retreats to pop up this year, based on the 20th century model of artist’s colonies and writer’s workshops.